Of course!
“Nature gave us one tongue and two ears so we could hear twice as much as we speak.”
– Epictetus
Analyze your demos in terms of the number of Speaker Switches and the length of time between Speaker Switches.
If you see just a handful of Speaker Switches in your demo, then you are overstuffing your prospect, like our previous food analogies. If the duration between Speaker Switches is six or eight minutes or (gasp) longer, you are at risk as well.
Your target should be three or four minutes; even shorter is better. This helps your audience stay engaged and pay attention.
The more Speaker Switches, the more you have enabled a real conversation to take place.
The more your prospect is asking questions, offering comments, and sharing observations, the more successful your demo.
That’s your objective, a rich, bidirectional conversation!
Practice delivering demo chunks that fit within these constraints and remember to conclude each chunk with a summary.
Next: Pro Tip – Apply Inverted Pyramid!
Resources:
Bite-Size Is Better: The Power of Chunking in Software Demos
https://greatdemo.com/bite-sized-is-better-the-power-of-chunking-in-software-demos/
How Chunking Improves Demos – Part 6: What IS a Good Chunk in a Demo?
https://greatdemo.com/how-chunking-improves-demos-part-6-what-is-a-good-chunk-in-a-demo/
GREAT DEMO! https://www.amazon.com/dp/B0C9SNKC2Y/
- Chunking – page 239, 249
- Refresh – pages 327, 371, 375
- Props and Visual Aids – page 376
- The Water Bottles Story – page 313
- The Menu Approach – page 285
- Inverted Pyramid – page 16
- Online Demos – page 306
Short Stories as Chunks: Suspending Disbelief: A Collection of Sales, Presales, and Marketing Stories (and Lessons Learned)
