Here’s a surprisingly effective alternative for $20-$60 per participant: Provide your team with copies of Great Demo!, Doing Discovery, and/or Suspending Disbelief! Sowing these
Planning an SKO But Can’t Afford $1000s for a Speaker? Leer Más "
“And if you use our tool,” said the salesperson, “you’ll save millions every year!” The response from the prospect team was indifferent, even quietly
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Be aware of how you point in your face-to-face demos – you may not realize what you are communicating! On a Mediterranean island, I
I Have to Point This Out…! Leer Más "
Signed copies for your SKO? Yes! Volume discounts? Yes! Book club support? Yes! Signed copies of Great Demo!, Doing Discovery, or Suspending Disbelief books are a great
SKOs, Volume Discounts, Book Club Support? Leer Más "
Are You Telling Stories or Just Reciting Facts? Part 2: What’s a Good Story? “You need a search capability, we provide that capability
What’s a Good Story? Leer Más "
When I hear people talking about their gold demo, or bronze demo, or any other form of single “standard” demo, I cringe! Why? Because
When I Hear People Talking about Their Gold Demo, I Cringe! Leer Más "
I’m pretty well traveled and have been in customer-facing roles across the U.S., the UK, Continental Europe, Russia, parts of Asia and Latin America,
“The Culture Map” – A Brain-Expanding Book! Leer Más "
Effective Storytelling in Discovery, Demos, and More A Never Stop Learning! Article “Tell me the facts and I’ll learn. Tell me the truth
Effective Storytelling in Discovery, Demos, and More Leer Más "
“I thought I’d skim a story or two… but I couldn’t put it down.” “🚀 Just finished Suspending Disbelief by Peter Cohan… and it’s
What’s the difference? Great stories get remembered and retold; Facts, on their own, just fade away and disappear! I first heard this
Are You Telling Stories or Just Reciting Facts? Leer Más "
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