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“Never Eat Anything Bigger Than Your Head”
– Bernard Kliban
The steps required to complete a simple task is a good candidate for a chunk. Accordingly, a chunk could be as short as a single mouse click, if that’s all that is needed to complete the task: That’s a great chunk!
Completing a typical workflow is also a good candidate for a chunk. But avoid driving yourself into the weeds by presenting “if” and “or” options.
For many SaaS applications, working within a single tab or module provides the outer frame for a chunk. When you move to a new tab or module, you are likely entering a new chunk.
Generally, the shorter the chunk the better. When executing any task or workflow in a demo, think in terms of how your current customers complete them: They use the fewest number of steps or clicks. No extra steps.
Another way to comprehend this is to remember the way usted execute su required tasks on a daily basis. Do you add any unnecessary steps when you are working to get things done? Likely not!
Need to update the CRM after a call? That’s a chunk and you complete it with the fewest steps possible. File an expense report? Same process and that’s also a chunk.
Finally, consider breaking up long workflows into logical chunks. Handoffs, between people, systems, or tasks, represent ending and beginning new chunks.
In Great Demo! methodology, presenting a Situation Slide is a chunk. Presenting an Illustration is a chunk as well. And a Do It pathway is also a chunk, as are cada Peel Back the Layers pathways. And note that the methodology prompts you to provide a summary and/or confirmation exchange at the close of each of these.
Now it’s time to put these ideas into practice and assess how you are doing.
Next: Can you improve your chunking practices?
Resources:
Bite-Size Is Better: The Power of Chunking in Software Demos
https://greatdemo.com/bite-sized-is-better-the-power-of-chunking-in-software-demos/
How Chunking Improves Demos – Part 5: Attention Retention!
https://greatdemo.com/how-chunking-improves-demos-part-5-attention-retention/
GREAT DEMO! https://www.amazon.com/dp/B0C9SNKC2Y/
- Chunking – page 239, 249
- Refresh – pages 327, 371, 375
- Props and Visual Aids – page 376
- The Water Bottles Story – page 313
- The Menu Approach – page 285
- Inverted Pyramid – page 16
- Online Demos – page 306
Short Stories as Chunks: Suspending Disbelief: A Collection of Sales, Presales, and Marketing Stories (and Lessons Learned)