Presales Collective Webinar Recording – The Competitive Play: Why, When, and How

As presales professionals we deal with competition daily. Join presales veterans Peter Cohan, Nidhi Shah, and Marjorie Abdelkrime as they shared stories and provided insights on how you can better manage (and outflank) your competition:

· What to say (or not say) about your competition
· Some horror stories we’ve experienced
· Setting “land mines” (and exposing competitor’s)
· What if their product is really that much better – leveraging “whole product analysis”
· Navigating head-to-head evaluations

You can find the recording here.  Enjoy!