Great Demo!


Stunningly Awful Demo Situations – The Horror of Scripted Demos

What can be done to increase success rates when dealing with scripted demo situations? Here are few ideas that may yield improvements in your close rate…

The Meaningless-Filler Gratuitous-Phrases Vocabulary List

Have you ever been listening to someone else’s demo and found yourself annoyed or distracted by their wasted words and meaningless fillers?

Four Opportunities to Harvest: The Value of Informal Success Stories

What might be the single most important asset for your sales and marketing toolkit?

Stunningly Awful Software POCs and Evaluations – A Strategy of Hope?

If your organization’s POCs and evaluations are not as successful as you wish, consider using this list as an assessment tool. If these items sound too familiar then you may want to contemplate making some changes…

Too Complex – A True Demo Disaster Story

Here’s the true story of how a demo directly resulted in the loss of $245,000 from an order. It’s also a stunning example of why not to show all those neat, cool features…

Stand Away From The Mouse! Letting Your Champion Drive

Here’s a terrific way to prove “ease of use”: have a customer representative do the demo…

Trade-Show Best Practices

Here are a handful of practices to improve interactions (and lead generation) at trade-shows, conferences and expositions…

The Database “Breakeven Point”

How long does it take before a newly installed database becomes useful?
How long will it take before value is realized? Are there mechanisms to speed up the process?

Death by Corporate Overview

We often hear the question, “How much of our company’s corporate overview presentation should we include in customer meetings?” Good question. The answer: as little as possible!

The Great Demo! Top Ten List

You – the selling team (sales and presales) – must know what you want to accomplish before you begin and plan your demo meeting with these objectives in mind – it’s a Team Sport.

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