Is “Super” the new “Awesome”?

I’ve been listening to a large number of demos and Discovery calls lately and noted a new trend:  “Super” may be the new “go to” word for vendors in conversations with customers.

Previously, Awesome was the clear winner, including its derivatives.  Here’s a list that I compiled last year from live or recorded calls:

An Awesome List of Awesomeness – Ranked from Awesomeleast to Awesomemost:

• Sort of awesome
• Kind of awesome
• Pretty awesome
• Awesome
• Really awesome
• Even more awesome
• So awesome
• It’s SO awesome
• Awesomely awesome
• Super awesome
• A ton of awesome
• It’s Awesomer Sauceomer
• Triple awesome
• Software + Solutions = Awesomesauce
• Pretty super awesome, awesomely speaking

Sadly, however, Awesome seems to be losing favor and now often appears to be relegated to punctuation:

• Prospect:  “This problem is really bad and getting worse…”
• Vendor:  “Awesome!”
• Prospect:  “I mean, people are being fired…!”
• Vendor:  “Awesome!”

And while Awesome’s tide is ebbing, Super is in full flood. Here are a few examples from vendor reps in the past few weeks:

• “I’m super excited to talk with you…!”
• “This is super comprehensive…!”
• “Doing this is super easy…!”

Personally, I’m looking forward to when someone is asked, “How are you doing?” and they reply, “I’m super, man…!”