The breakdown with persona-based demos is the lack of ability to fully connect the challenges your audience is having with the value your solution provides.
Want a terrific way to ensure that your SKO participants remember the key take-aways? Try using Swipes, a simple, very effective idea that was first introduced to me during a SKO meeting at McLeod Software by Rick Halbrooks, McLeod’s head of sales (and long-time Great Demo! senior practitioner). The idea is very simple. At the end of […]
January 19 at 9:00 AM Pacific Time (12:00 PM Eastern Time, 6:00 PM Central European Time) Preparing and delivering demos should be perceived as a “team sport” when two or more people are involved on the vendor’s side. The days of “…and heeeeere’s my Demo Monkey…!” should thankfully be over (we hope!). But what are […]