{"id":7108,"date":"2020-01-02T22:39:01","date_gmt":"2020-01-02T22:39:01","guid":{"rendered":"https:\/\/greatdemo.com\/?p=7108"},"modified":"2023-06-21T20:13:36","modified_gmt":"2023-06-21T20:13:36","slug":"asombrosamente-exitosa-gran-demo-implementacion-una-perspectiva-de-los-practicantes","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/stunningly-successful-great-demo-implementation-a-practitioners-perspective\/","title":{"rendered":"\u00c9xito asombroso \u00a1Gran demostraci\u00f3n! Implantaci\u00f3n: la perspectiva de un profesional"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Stunningly Successful Great Demo! Implementation \u2013 A Practitioner\u2019s Perspective<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Congratulations, you\u2019ve survived a Great Demo! Workshop. Now what?<\/span><\/p>\n<p><span style=\"color: #000000;\">Some folks start making changes right away. Others watch to see how it goes with their peers. And (sadly) a few ignore the investment completely\u2026<\/span><\/p>\n<p><span style=\"color: #000000;\">If you want to go to \u201cclub\u201d \u2013 if you are looking to collect more bonus and commission \u2013 if you would like to move from individual contributor to becoming a mentor, team-lead, principal, or manager \u2013 if you hope to include any of these on your resume \u2013 or if you simply have the desire to continue to improve \u2013 then you need to get to work!<\/span><\/p>\n<p><span style=\"color: #000000;\">This article presumes nothing about your organization. In the best case, your manager is ready and eager to coach you, supported by a full set of resources from your enablement team. In many cases, however, you may be largely on your own. Accordingly, you must take responsibility for your own success\u2026!<\/span><\/p>\n<p><span style=\"color: #000000;\">Let\u2019s explore how to get the most from the training you experienced.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Change Has (Substantial) Rewards<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">To whet your appetite, here are a few examples of results of change from Great Demo! Workshop participants:<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cA Real Differentiator\u2026\u201d<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #000000;\">\u201cThis has become a real differentiator for us in conversations. It has become a great standard process used between sales and presales to ensure we are on the same page walking into a call.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #000000;\">A recent interaction with XXX Corp, where we were given feedback that we were the only company out of 5 invited in that actually listened to their needs and delivered a demo focused on their specific use case.\u201d<\/span><br \/>\n<span style=\"color: #000000;\"> &#8211; Sales Director<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201c\u2026Send Him the DocuSign.\u201d<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #000000;\">\u201cWe had a great discovery conversation with XXX in Indianapolis. The owner was open and willing to share the true pain they are experiencing. We set our presentation for 48 hours later and showed them how we\u2019d fix their issue straight out of the gate. That took a total of 11 minutes. After another 29.5 minutes, we completed our presentation (demo) at which point the client asked us to send him the DocuSign.\u201d<\/span><br \/>\n<span style=\"color: #000000;\"> &#8211; Regional Sales Manager, Transportation Software<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cSubject: Great Demos Are Working!\u201d<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #000000;\">\u201cI took your Great Demo! class in late 2016. We were slow to completely implement the principles of the Great Demo! into all parts of our demo, but I am glad we revisited it at the beginning of this year and implemented it into all our demos and scoping calls. We have also started doing a lot more scoping calls to make sure that the demos only focus on what people need.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #000000;\">Well, this year it has paid off! We had 7 app sales in 2017 and with the use of the Great Demo! principles and scoping calls we completed to 19 in 2018 and have over 23 sales in 2019 and a few more about to sign up!\u201d<\/span><br \/>\n<span style=\"color: #000000;\"> &#8211; Val &#8211; Marketing &amp; Support Specialist, Non-Profit Organization Software<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cDRASTIC\u201d<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #000000;\">\u201cSo obviously it is slightly early to put insight into performance over a long period of time but I have noticed a DRASTIC decrease in ALL of my sales cycles after the Great Demo!<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #000000;\">This past month I had 2-3 demonstrations that closed within about a month of the opportunity being created and only a week or two after the demo.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #000000;\">I will continue to collect data and insights but my sales cycles have compressed greatly since this class.<\/span><br \/>\n<span style=\"color: #000000;\"> I want to mention the only way to see progress is to have some way to quantify or measure it.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #000000;\">I have numerous dashboards that track where I spend my time, the demos I conducted their opportunity status, and metrics around sales cycles. Since the Great Demo! class I have closed 5 deals (1 renewal, 3 new logos, and 1 upsell). That puts me at 36 new logos this year.\u201d<\/span><br \/>\n<span style=\"color: #000000;\"> &#8211; Solution Consultant, ITSM Software<\/span><\/p>\n<p><span style=\"color: #000000;\">These success stories have a few embedded messages that we can learn from:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">In the first organization, Great Demo! has become standard practice.<\/span><\/li>\n<li><span style=\"color: #000000;\">In two organizations, improved Discovery skills yielded fabulous results.<\/span><\/li>\n<li><span style=\"color: #000000;\">The third organization revisited Great Demo! well after the training was completed \u2013 with terrific outcomes.<\/span><\/li>\n<li><span style=\"color: #000000;\">4. All tracked their progress, using one or more metrics.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">Did they implement everything they learned in the Workshop? Nope \u2013 each chose a few high-value elements to focus on first, and then expanded their practice over time.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Setting Goals<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">It is challenging for any individual to move from traditional demos to a full Great Demo! implementation in a single leap. Accordingly, we recommend ongoing, consistent progress towards small, achievable goals.<\/span><\/p>\n<p><span style=\"color: #000000;\">With that in mind, here are five key Great Demo! elements that represent large implementation objectives:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">Generate and use Situation Slides<\/span><\/li>\n<li><span style=\"color: #000000;\">Develop and present Illustrations<\/span><\/li>\n<li><span style=\"color: #000000;\">Break up your content into short, discrete chunks<\/span><\/li>\n<li><span style=\"color: #000000;\">Use the fewest number of clicks<\/span><\/li>\n<li><span style=\"color: #000000;\">Remember to summarize<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">Let\u2019s take Situation Slides and create a set of smaller, along-the-route goals:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Generate a Situation Slide for one upcoming demo \u2013 regardless of the level of completeness.<\/span><br \/>\n<span style=\"color: #000000;\"> Assess:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Which elements are missing or incomplete?<\/span><\/li>\n<li><span style=\"color: #000000;\">What tuning could be done to improve?<\/span><\/li>\n<li><span style=\"color: #000000;\">Are there additional Discovery questions that I should be asking my prospects?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Choose one small improvement as a goal for your next Discovery conversation and corresponding Situation Slide. Practice it \u2013 note the results and repeat until it becomes comfortable, natural, and embedded as a habit. Then set the next goal \u2013 excelsior!<\/span><\/p>\n<p><span style=\"color: #000000;\">Here\u2019s a second, high-value example \u2013 \u201cDevelop and Present Illustrations\u201d:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Choose one specific capability that is typically requested by customers, then develop and present an Illustration for it. <\/span>\n<ul>\n<li><span style=\"color: #000000;\">Is the Illustration representative of the desired deliverable?<\/span><\/li>\n<li><span style=\"color: #000000;\">Did I present it compellingly?<\/span><\/li>\n<li><span style=\"color: #000000;\">What was the customer\u2019s reaction?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Choose one small improvement as a goal for your next demo. Practice it \u2013 assess and repeat.<\/span><\/p>\n<p><span style=\"color: #000000;\">Let\u2019s do one more example \u2013 \u201cFewest Number of Clicks\u201d:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Select one typical demo pathway that you commonly show and execute it. <\/span>\n<ul>\n<li><span style=\"color: #000000;\">How many clicks was it?<\/span><\/li>\n<li><span style=\"color: #000000;\">Could it have been shorter?<\/span><\/li>\n<li><span style=\"color: #000000;\">Did I remember to summarize at the end?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Again, choose one small improvement as a goal for your next demo. Practice it \u2013 evaluate and repeat.<\/span><\/p>\n<p><span style=\"color: #000000;\">[Note: We have guidelines available for developing and presenting Situation Slides, Illustrations, Do It and Peel Back the Layers pathways, Managing Questions, and Summaries \u2013 contact us if you would like a set!]<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Track and Celebrate Your Progress<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">A terrific mechanism to support your efforts to change is to track your progress. Many folks use a Word document or Excel spreadsheet to set and track progress toward their goals (large or small).<\/span><\/p>\n<p><span style=\"color: #000000;\">Intriguingly, the act of writing down specific goals often drives individuals to achieve them \u2013 it becomes a personal commitment. Similarly, as each goal is achieved, putting\u00a0 \uf0fc upon completion gives many of us a feeling of progress \u2013 celebrating small but significant accomplishments!<\/span><\/p>\n<p><span style=\"color: #000000;\">Some people set small daily goals while others go for weekly accomplishments \u2013 choose what you are comfortable with. Whatever cadence you select should be short enough that you can see real progress in a reasonable timeframe \u2013 monthly or quarterly is too long\u2026!<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>How Small Is Small?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Remember the expression, \u201cHow do you eat an elephant? One bite at a time\u2026\u201d (apologies to the elephant). Adopting a methodology like Great Demo! means making substantial changes to one\u2019s practices, but in alignment with your personal \u201cappetite\u201d.<\/span><\/p>\n<p><span style=\"color: #000000;\">Some folks are willing to make big changes and try some of the more challenging aspects of the new practices; others will want to start with smaller, easier-to-implement changes.<\/span><\/p>\n<p><span style=\"color: #000000;\">One way to look at this is to use a four-quadrant grid, with the Y-axis identifying the level of gain or pay-back and the X-axis showing the implementation or adoption effort:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-7110 aligncenter\" src=\"https:\/\/greatdemo.com\/wp-content\/uploads\/2020\/01\/great-demo-matrix-300x134.jpg\" alt=\"\" width=\"390\" height=\"174\" srcset=\"https:\/\/greatdemo.com\/wp-content\/uploads\/2020\/01\/great-demo-matrix-300x134.jpg 300w, https:\/\/greatdemo.com\/wp-content\/uploads\/2020\/01\/great-demo-matrix.jpg 701w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/p>\n<p><span style=\"color: #000000;\">When you populate this graph with the key skills and practices of the methodology, you have a tool you can use to select your goals, in accord with your personality. Folks who want the \u201cbiggest bang\u201d for their efforts will be directed to the top-right quadrant first; next, they may work on items in the top-left quadrant. (And any sane person will avoid, as possible, the bottom-left quadrant\u2026!)<\/span><\/p>\n<p><span style=\"color: #000000;\">For Great Demo!, here are a few examples of effort vs. pay-off:<\/span><\/p>\n<p><span style=\"color: #000000;\">Low Effort, High Pay-off:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">Fewest Number of Clicks<\/span><\/li>\n<li><span style=\"color: #000000;\">\u201cYou\u201d Mode<\/span><\/li>\n<li><span style=\"color: #000000;\">Preparing Situation Slides, based on existing \u201cDiscovery\u201d information (likely incomplete)<\/span><\/li>\n<li><span style=\"color: #000000;\">Precise pointing<\/span><\/li>\n<li><span style=\"color: #000000;\">Full-screen mode (in browsers)<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Moderate Effort, High Pay-off:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">Completing Situation Slides (which may require executing more Discovery)<\/span><\/li>\n<li><span style=\"color: #000000;\">Identifying and presenting compelling Illustrations<\/span><\/li>\n<li><span style=\"color: #000000;\">Peeling Back the Layers<\/span><\/li>\n<li><span style=\"color: #000000;\">Transition Vision and V.R.E. discussions<\/span><\/li>\n<li><span style=\"color: #000000;\">Communicating and connecting to the Business Value (the Delta) throughout the demo<\/span><\/li>\n<li><span style=\"color: #000000;\">The Menu Approach<\/span><\/li>\n<li><span style=\"color: #000000;\">Vision Generation Demos<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">High Effort, High Pay-off:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">Preparing and delivering Complex Situation Demos (e.g., for multiple stakeholders, multiple solutions)<\/span><\/li>\n<li><span style=\"color: #000000;\">Reaching an agreement with the customer on success criteria, the timeline and the players for a POC<\/span><\/li>\n<li><span style=\"color: #000000;\">Deeper Discovery skills (e.g., from a Great Demo! Master Class)<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">Low Effort, Moderate Pay-off:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">Remote Demos practices<\/span><\/li>\n<li><span style=\"color: #000000;\">Color, XY graph, and related Illustration presentation tactics<\/span><\/li>\n<li><span style=\"color: #000000;\">Managing Questions<\/span><\/li>\n<li><span style=\"color: #000000;\">Smooth and deliberate mousing<\/span><\/li>\n<li><span style=\"color: #000000;\">Summarizing<\/span><\/li>\n<li><span style=\"color: #000000;\">Making Demos Remarkable elements (e.g., visual aids, whiteboard work, storytelling\u2026)<\/span><\/li>\n<li><span style=\"color: #000000;\">Letting the customer drive (requires more courage than effort!)<\/span><\/li>\n<li><span style=\"color: #000000;\">Let\u2019s Talk About Coaching<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">Coaching is a hot topic today \u2013 but it is a bit like the weather: \u201cEveryone talks about it \u2013 but no one does anything about it\u2026\u201d So let\u2019s not just talk about coaching, let\u2019s put it into practice.<\/span><\/p>\n<p><span style=\"color: #000000;\">Why is coaching important? Very simply, coaching helps us get better, and faster.<\/span><\/p>\n<p><span style=\"color: #000000;\">[Brief sidebar: What is the difference between training and coaching? You can train someone to follow a process; coaching explores how well that process is being executed and makes improvements in performance.<\/span><\/p>\n<p><span style=\"color: #000000;\">For example, you can train someone on how to run a 5-kilometer race: he\/she should start, pace him\/herself over the first 4.5 kilometers, and then \u201ckick\u201d the last half a kilometer to finish. The runner listens to the instructions, then runs the course as best he\/she understands or interprets the plan. That\u2019s training.<\/span><\/p>\n<p><span style=\"color: #000000;\">Coaching is what happens next. A coach, who has watched and timed our athlete during the run, reviews what happened \u2013 and offers positive feedback along with corrections and changes. \u201cYour time was good, overall \u2013 nice job. Start a bit faster; remember to focus on smooth, steady breathing, and when you see the final half-kilometer sign you can start your \u2018kick\u2019 \u2013 increase steadily over that half km so that you are at top speed in the last 100m before the finish line.\u201d That\u2019s coaching \u2013 working to improve the performance of the process.<\/span><\/p>\n<p><span style=\"color: #000000;\">Our athlete (after a bit of a rest), runs the course again, focusing on the guidance from the coach \u2013 and sees some significant improvement. Importantly, coaching creates a positive feedback loop that enables ongoing positive change.]<\/span><\/p>\n<p><span style=\"color: #000000;\">OK, so who is available to coach you on your journey towards Great Demo! perfection?<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211; Best? Your manager. [This presumes that your manager is already a skilled Great Demo! coach or practitioner.]<\/span><br \/>\n<span style=\"color: #000000;\"> Your manager can help set goals, review your pre-demo materials (e.g., Situation Slides and Illustrations), and provide feedback and tuning both pre- and post-demo.<\/span><\/p>\n<p><span style=\"color: #000000;\">For face-to-face demos, invite your manager to join you on a regular basis \u2013 this enables timely and precise coaching to take place.<\/span><\/p>\n<p><span style=\"color: #000000;\">For web-delivered demos (using Zoom, GoToMeeting, WebEx, etc.) record your demos so that you and your manager can review them. Consider using Refract.ai to enable asynchronous feedback (I love these guys \u2013 check them out\u2026!)<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211; Next Best? A mentor or a peer. [This again presumes that your mentor\/peer is already a skilled Great Demo! coach or practitioner.]<\/span><\/p>\n<p><span style=\"color: #000000;\">Same\/similar opportunities for coaching guidance, but it is less likely that a mentor or peer will be able to join you in face-to-face demo meetings.<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211; Who\u2019s next? Yourself.<\/span><\/p>\n<p><span style=\"color: #000000;\">Yes, you can coach yourself. You\u2019ll miss the insights that another person can provide, but most of us have been self-coaching for years. The main challenge here is to be consistent in the process: goal-setting, self-review, improvement tuning, etc. should be executed on a regular cadence.<\/span><\/p>\n<p><span style=\"color: #000000;\">One of the best ways to coach yourself is to watch recordings of your demos. (First step? Get over the sound of your voice\u2026!) It can be very humbling, but very effective. You\u2019ll see your mouse movements; you\u2019ll hear your \u201ccrutch\u201d words (\u201cum\u201d, \u201cactually\u201d, etc.); you\u2019ll hear how you responded to customer questions; your pace; your tone\u2026<\/span><\/p>\n<p><span style=\"color: #000000;\">Time how long you talk before you have a question or comment from your customer (and set a goal to target enable a \u201cspeaker switch&#8221; an average of every 76 seconds\u2026!).<\/span><\/p>\n<p><span style=\"color: #000000;\">Make notes as you review your recording \u2013 what did I do well? What could I have done better? What could I have done differently? These notes will yield your next small goals \u2013 and enable you to celebrate the victories you have achieved so far!<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211; Also available \u2013 your Great Demo! Workshop Facilitator.<\/span><\/p>\n<p><span style=\"color: #000000;\">Clearly, your Workshop Facilitator can help you improve your Great Demo! practices \u2013 a terrific option! Of course, they may need to charge for coaching as a service (the ROI on these services has proven to be truly remarkable!).<\/span><\/p>\n<p><span style=\"color: #000000;\">Anything Else?<\/span><\/p>\n<p><span style=\"color: #000000;\">Why, yes! Here is a terrific list to help you help yourself:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Watch demos from other vendors. No, not your competition (although you should do this anyway), but vendors of software that you are actually interested in. Sign up for a demo on the vendor\u2019s website \u2013 and let the fun begin\u2026 You get the opportunity to be a customer \u2013 what a great perspective to have!<\/span><\/li>\n<li><span style=\"color: #000000;\">Watch demos from your peers. This is a great opportunity to see how they address customer needs, present demo pathways \u2013 and if they are also Great Demo! graduates you\u2019ll be able to see how they present and prepare Situation Slides, Illustrations, Do It pathways, etc.<\/span><\/li>\n<li><span style=\"color: #000000;\">Participate in QBR and related Opportunity Review Sessions. See how you can apply situation Slides to assess the likelihood of the opportunity moving forward (or ending as a \u201cNo Decision\u201d).<\/span><\/li>\n<li><span style=\"color: #000000;\">Generate a Peel Back the Layers list of questions. Each week (for example), write down five questions you heard from customers in demos \u2013 and practice the answers (is it a \u201cYes or No\u201d question \u2013 or do I need to show the answer in the software\u2026?). These will become plug-and-play demo chunks for you.<\/span><\/li>\n<li><span style=\"color: #000000;\">Ensure that you schedule pre-demo prep calls with your sales colleagues and team members. Use Situation Slides to review what you know and don\u2019t know about the customer. Discuss what Illustrations you plan to use, who will manage questions, who will provide the final summary, etc.<\/span><\/li>\n<li><span style=\"color: #000000;\">Similarly, schedule post-demo reviews. What did we do well? What could we have done better?<\/span><\/li>\n<li><span style=\"color: #000000;\">Regarding scheduling, please give yourself some time to \u201csharpen the saw\u201d. It is very hard to get better when you are booked into back-to-back-to-back-to-back meetings all day\u2026!<\/span><\/li>\n<li><span style=\"color: #000000;\">Review the materials from your Great Demo! Workshop \u2013 paging through the workbook will refresh your memory of the ideas we discussed and remind you of concepts you may have forgotten.<\/span><\/li>\n<li><span style=\"color: #000000;\">Join the Great Demo! Group on <a style=\"color: #000000;\" href=\"https:\/\/www.linkedin.com\/groups\/2430414\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>. The Group serves as an ongoing, evergreen mechanism to share new ideas, surface best practices, and provide tips on new technologies. It is, in essence, a Great Demo! Users\u2019 Group. You are welcome and encouraged to join!<\/span><\/li>\n<li><span style=\"color: #000000;\">Explore the Great Demo! <a style=\"color: #000000;\" href=\"https:\/\/greatdemo.com\/\">Website<\/a>. Look on the Resources pages for a large selection of articles (like this one!) on a broad range of demo topics \u2013 and the Blog is where you can find the latest ideas.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>Get Better, Get Great!<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Improving one\u2019s practice is change \u2013 and change takes work. Choose and set one small goal for yourself, right now \u2013 let\u2019s get the process started.<\/span><\/p>\n<p><span style=\"color: #000000;\">Invest in yourself and reap the rewards \u2013 that additional bonus or commission; those accolades from your sales colleagues; that \u201cclub\u201d trip to the Bahamas; those happy and successful customers; that promotion; and the knowledge that you are, indeed, moving from good to better to truly Great!<\/span><\/p>\n<p><span style=\"color: #000000;\">Copyright \u00a9 2019 The Second Derivative \u2013 All Rights Reserved.<\/span><\/p>\n<p><span style=\"color: #000000;\">For more articles on demonstration effectiveness skills and methods, visit our <a href=\"https:\/\/greatdemo.com\/\">website<\/a>. For demo tips, best practices, tools, and techniques, join the Great Demo! LinkedIn Group or explore our <a href=\"https:\/\/greatdemo.com\/blog\/\">blog<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Algunos empiezan a hacer cambios enseguida. Otros miran a ver c\u00f3mo les va con sus compa\u00f1eros. Y (lamentablemente) algunos ignoran por completo la inversi\u00f3n...<\/p>","protected":false},"author":2,"featured_media":7401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,8,9,10],"tags":[6,7],"class_list":["post-7108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","category-great-demo-blog","category-growth_development","category-methodology_basics","tag-articles","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/7108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=7108"}],"version-history":[{"count":0,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/7108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/7401"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=7108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=7108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=7108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}