{"id":47167,"date":"2026-07-20T17:09:37","date_gmt":"2026-07-20T17:09:37","guid":{"rendered":"https:\/\/greatdemo.com\/?p=47167"},"modified":"2026-07-20T17:09:37","modified_gmt":"2026-07-20T17:09:37","slug":"discovery-and-demos-across-the-technology-adoption-curve-part-2-insights-into-the-curve","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/discovery-and-demos-across-the-technology-adoption-curve-part-2-insights-into-the-curve\/","title":{"rendered":"Discovery and Demos Across the Technology Adoption Curve – Part 2: Insights into the Curve"},"content":{"rendered":"

Who do you know who experiments with cada<\/em> new phone and phone-like device?<\/p>\n

 <\/p>\n

How about those who siempre<\/em> buy the latest iPhone or Android phone the moment it is available?<\/p>\n

 <\/p>\n

And who only upgrades after the phone has been around for a while and its use and value proven by others?<\/p>\n

 <\/p>\n

Do you know folks who s\u00f3lo<\/em> upgrade when their existing phone is no longer able to run apps?<\/p>\n

 <\/p>\n

And who do you know who either has a flip phone or no phone at all?<\/p>\n

 <\/p>\n

Each of these are representatives of their slice of the Technology Adoption Curve, and each have very different buying and evaluation processes!<\/p>\n

Wikipedia (the source of all truth today!) writes \u201cThe technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.\u201d<\/p>\n

Equally or more commonly known as the Technology Adoption Curve, it provides extremely useful insights into the business buying habits of individuals and organizations by identifying five distinct categories:<\/p>\n