{"id":47124,"date":"2026-07-02T18:17:02","date_gmt":"2026-07-02T18:17:02","guid":{"rendered":"https:\/\/greatdemo.com\/?p=47124"},"modified":"2026-07-02T18:17:02","modified_gmt":"2026-07-02T18:17:02","slug":"how-chunking-improves-demos-part-4-ah-refreshing","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/how-chunking-improves-demos-part-4-ah-refreshing\/","title":{"rendered":"How Chunking Improves Demos \u2013 Part 4: Ah\u2026 Refreshing!"},"content":{"rendered":"<p>\u201cSuccess is a science; if you have the conditions, you get the result.\u201d<\/p>\n<p>- Oscar Wilde<\/p>\n<p>The typical adult human can pay attention for about ten minutes. If you want people to continue to engage, you\u2019ll need to \u201crefresh\u201d them. You need the dining equivalent of a pause, a sip of water or wine, engaging conversation, or even standing up and stretching. What will refresh your audience in a demo?<\/p>\n<p>Summaries serve as excellent vehicles to refresh your audience. Just hearing the phrase, \u201cSo, to summarize\u2026\u201d causes people to reengage. (Sometimes I believe audiences are relieved to hear this phrase as it indicates that the presenter is, finally, reaching a conclusion!)<\/p>\n<p>But offering a summary at the end of an hour-long demo doesn\u2019t help along the way.<\/p>\n<p>What\u2019s the solution? Provide <em>interim <\/em>summaries at the end of each chunk: \u201cSo, you just saw the key dashboard you said you need, enabling you to recapture $20,000 annually. Thoughts? Comments? Questions?\u201d And now you pause to give your audience a moment to process and formulate their thoughts.<\/p>\n<p>This combination of a crisp summary and a pause does indeed refresh your audience. In face-to-face demos you may even notice a change in their body language to a more alert posture.<\/p>\n<p>And guess what? Now you\u2019ve earned another ten minutes of attention!<\/p>\n<p>Are there other ways to refresh your audience? Absolutely!<\/p>\n<ul>\n<li>Questions and comments from audience members: These are some of the most effective refreshment mechanisms. Very importantly, the act of your prospect asking a question or offering an observation <em>increases <\/em>their ability to remember your key ideas. When they ask a question, they have had to <em style=\"font-size: 20px;\">piense en<\/em><span style=\"font-size: 20px;\"> about it, driving improved retention.<\/span><\/li>\n<\/ul>\n<ul>\n<li>Props and Visual Aids: Staring at software screens in an hour-long demo is tiring. Using props helps make the intangible tangible! (You can use props in <em>en l\u00ednea<\/em> demos as well as face-to-face. I\u2019ve frequently \u201chanded\u201d people objects via our mutual webcams!)<\/li>\n<li>Develop ideas on a whiteboard: In face-to-face demos this often requires your audience to physically turn in their chairs, which forces a physical refresh. In both face-to-face and online demos, the act of hovering a pen over an empty whiteboard causes your audience to wonder, \u201cWhat\u2019s going to be drawn?\u201d That\u2019s a terrific refresh!<\/li>\n<li>Take a brief break: If you see your audience lagging, invite everyone to stand up and stretch for a moment. They\u2019ll appreciate it, particularly for longer demos. (In Great Demo! Workshops, I would also accomplish this by saying, \u201cOK everyone, take a deep breath\u2026\u201d then wait a moment before adding, \u201c\u2026OK now let it out!\u201d)<\/li>\n<li>Let your champion drive: This will <em>realmente<\/em> wake folks up and is <em>extremadamente<\/em> effective in proving ease of use.<\/li>\n<li>Customer Fill-in: Instead of you choosing options or filling information in a form, invite your <em>prospecto<\/em> to make these decisions. Very effective, very refreshing!<\/li>\n<li>Stories: Crisp, focused stories will cause your audience to engage and lean in.<\/li>\n<li>Humor: A well-timed joke (preferably self-deprecating!) can refresh but be aware of cultural constraints!<\/li>\n<li>Using an agenda or working from a Menu: Both of these enable you to briefly move away from your software to support summarizing your last segment and introducing the next.<\/li>\n<li>Pauses: In addition to pausing after a summary, modest pauses by themselves can help refresh your prospect.<\/li>\n<li>Pro tip: Track what appears to work best for you and exchange your findings with your colleagues.<\/li>\n<\/ul>\n<p>Are breaking your delivery into smaller chunks and refreshing your audience the only ways to improve attention (and retention)? Certainly not!<\/p>\n<p>&nbsp;<\/p>\n<p>Next: The Attention-Retention Effect!<\/p>\n<p>&nbsp;<\/p>\n<p>Resources:<\/p>\n<p>GREAT DEMO! <a href=\"https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/<\/a><\/p>\n<ul>\n<li>Chunking \u2013 page 239, 249<\/li>\n<li>Refresh \u2013 pages 327, 371, 375<\/li>\n<li>Props and Visual Aids \u2013 page 376<\/li>\n<li>The Water Bottles Story \u2013 page 313<\/li>\n<li>The Menu Approach \u2013 page 285<\/li>\n<li>Inverted Pyramid \u2013 page 16<\/li>\n<li>Online Demos \u2013 page 306<\/li>\n<\/ul>\n<p>Deje que su campe\u00f3n conduzca<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/demo-deja-conducir-a-tu-campeon\/\">https:\/\/greatdemo.com\/demo-do-let-your-champion-drive\/<\/a><\/p>\n<p>Cuentacuentos<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/effective-storytelling-in-discovery-demos-and-more-a-never-stop-learning-article\/\">https:\/\/greatdemo.com\/effective-storytelling-in-discovery-demos-and-more-a-never-stop-learning-article\/<\/a><\/p>\n<p>El enfoque del men\u00fa<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/the-menu-approach-a-truly-terrific-demo-self-rescue-technique-3\/\">https:\/\/greatdemo.com\/the-menu-approach-a-truly-terrific-demo-self-rescue-technique-3\/<\/a><\/p>\n<p>Customer Fill-in<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/customer-fill-in-a-truly-terrific-demo-tip-2\/\">https:\/\/greatdemo.com\/customer-fill-in-a-truly-terrific-demo-tip-2\/<\/a><\/p>\n<p>How Chunking Improves Demos \u2013 Part 1: Bitesize Bits Are Better<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/how-chunking-improves-demos\/\">https:\/\/greatdemo.com\/how-chunking-improves-demos\/<\/a><\/p>\n<p>How Chunking Improves Demos \u2013 Part 2: Short Chunks and Pauses!<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/how-chunking-improves-demos-part-2-short-chunks-and-pauses\/\">https:\/\/greatdemo.com\/how-chunking-improves-demos-part-2-short-chunks-and-pauses\/<\/a><\/p>\n<p>How Chunking Improves Demos \u2013 Part 3: Losing Attention!<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/how-chunking-improves-demos-part-3-losing-attention\/\">https:\/\/greatdemo.com\/how-chunking-improves-demos-part-3-losing-attention\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cSuccess is a science; if you have the conditions, you get the result.\u201d \u2013 Oscar Wilde The typical adult human can pay attention for<\/p>","protected":false},"author":2,"featured_media":47125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[7],"class_list":["post-47124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-methodology_basics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/47124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=47124"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/47124\/revisions"}],"predecessor-version":[{"id":47126,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/47124\/revisions\/47126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/47125"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=47124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=47124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=47124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}