{"id":45249,"date":"2026-04-21T16:24:30","date_gmt":"2026-04-21T16:24:30","guid":{"rendered":"https:\/\/greatdemo.com\/?p=45249"},"modified":"2026-04-21T16:24:30","modified_gmt":"2026-04-21T16:24:30","slug":"the-sad-story-of-the-way-cool-tool-a-surprising-product-and-demo-lesson","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/the-sad-story-of-the-way-cool-tool-a-surprising-product-and-demo-lesson\/","title":{"rendered":"The Sad Story of the Way Cool Tool: A Surprising Product and Demo Lesson!"},"content":{"rendered":"

Drawing tools are always evolving, seeking to improve and streamline image and diagram production. And in the world of chemistry, drawing chemical structures has its own particular challenges that resulted in this unexpected outcome!<\/p>\n

Our product manager and development team had created a chemical drawing capability that enabled chemical structures to be drawn with a single mouse click followed by dragging. It was fabulous! You could click, hold your mouse button down, and draw out the complex hexagonal chemical structures in a single fluid motion (think \u201ctetra-methyl-chicken-wire\u201d), saving the user dozens of clicks.<\/p>\n

It was truly way cool! And so, it was named the \u201cWay Cool Tool.\u201d<\/p>\n

As soon as it was released, we showed it in every demo to both new prospects and existing customers. We reveled in showing it. We found every possible reason to show it, over and over, because (of course) it was waaaay cool!<\/p>\n

Un d\u00eda, varios meses despu\u00e9s de su lanzamiento, un cliente de muchos a\u00f1os nos llev\u00f3 aparte despu\u00e9s de una demostraci\u00f3n y nos dijo: \"Siento informarle, pero nosotros nunca<\/em> use your \u2018Way Cool Tool.\u2019 We are almost always working from existing structure templates, which we then modify with a few additions or changes. But we never use your \u2018Way Cool Tool.\u2019\u201d<\/p>\n

\u00a1Es verdad!<\/p>\n

\u00bfLa moraleja?<\/p>\n

Trate de comprender y adquiera una borrar<\/em> understanding \u2013 of how your customers en realidad <\/em>use and want to use your software. Those are the best pathways for your demos!<\/p>\n

You can find more product, presales, sales, and customer success stories in \u201cSuspender la incredulidad<\/em>\u201d here!<\/p>\n

https:\/\/tinyurl.com\/yc7rsrmy<\/a><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Drawing tools are always evolving, seeking to improve and streamline image and diagram production. And in the world of chemistry, drawing chemical structures has<\/p>","protected":false},"author":2,"featured_media":45250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[7],"class_list":["post-45249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-humor","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/45249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=45249"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/45249\/revisions"}],"predecessor-version":[{"id":45251,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/45249\/revisions\/45251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/45250"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=45249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=45249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=45249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}