{"id":45229,"date":"2026-04-17T16:35:12","date_gmt":"2026-04-17T16:35:12","guid":{"rendered":"https:\/\/greatdemo.com\/?p=45229"},"modified":"2026-04-17T16:35:12","modified_gmt":"2026-04-17T16:35:12","slug":"why-structure-demos-like-the-news-part-6-of-6-running-short-on-time-pro-tip","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/why-structure-demos-like-the-news-part-6-of-6-running-short-on-time-pro-tip\/","title":{"rendered":"Why Structure Demos Like the News \u2013 Part 6 of 6: Running Short on Time \u2013 Pro Tip!"},"content":{"rendered":"

In an earlier post I noted that newspaper editors could trim articles to fit the available space by cutting stories from the bottom<\/em> upwards. In doing so they knew they\u2019d lose the menos<\/em> important information and that the balance of the article was unaffected.<\/p>\n

We can apply the same principle in our demos!<\/p>\n

Let\u2019s say you expected an hour for your demo meeting, but you\u2019ve only been given thirty minutes: what do you do? By applying Inverted Pyramid, you are able to communicate the most important capabilities and concepts to your prospect; you\u2019ll leave many of the details and less important information out. That\u2019s the demo equivalent of cutting upwards from the bottom of your story.<\/p>\n

Have only twenty minutes? Same principle.<\/p>\n

Only ten minutes? Invert that pyramid!<\/p>\n

How about a one-minute interaction in an elevator? Inverted Pyramid is the answer!<\/p>\n

Use the News!<\/strong><\/p>\n

News organizations have evolved and production hardened the use of the Menu Approach and Inverted Pyramid in presenting information extremely effectively, mapped to each individual\u2019s desire.<\/p>\n

Why not apply the same ideas in your demos?<\/p>\n

(And perhaps in other forms of communication, as well!)<\/p>\n

 <\/p>\n

If you missed Parts 1-5 you can find them here:<\/p>\n

https:\/\/greatdemo.com\/blog\/<\/a><\/p>\n

Or enjoy the full article here!<\/p>\n

https:\/\/greatdemo.com\/why-structure-demos-like-a-news-article-2\/<\/a><\/p>\n

And you can enjoy the full methodology here:<\/p>\n

https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

In an earlier post I noted that newspaper editors could trim articles to fit the available space by cutting stories from the bottom upwards.<\/p>","protected":false},"author":2,"featured_media":45230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[7],"class_list":["post-45229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-methodology_basics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/45229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=45229"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/45229\/revisions"}],"predecessor-version":[{"id":45231,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/45229\/revisions\/45231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/45230"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=45229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=45229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=45229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}