{"id":44156,"date":"2026-03-06T17:14:07","date_gmt":"2026-03-06T17:14:07","guid":{"rendered":"https:\/\/greatdemo.com\/?p=44156"},"modified":"2026-03-06T17:14:07","modified_gmt":"2026-03-06T17:14:07","slug":"the-menu-approach-a-few-important-subtleties","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/the-menu-approach-a-few-important-subtleties\/","title":{"rendered":"The Menu Approach: A Few Important Subtleties"},"content":{"rendered":"<p>Not all votes are *ahem* equal!<\/p>\n<p>When counting votes, remember that businesses are not necessarily democracies, and all votes are not necessarily equal! For example, if there is one C-level person in the room, and she is the <em>s\u00f3lo <\/em>one who wants \u201cMarketing Campaign Execution,\u201d that topic moves (magically and mystically) to the top of the list.<\/p>\n<p>Similarly, you can choose to <em>sesgo<\/em> the presentation (and subsequent scoring) of topics up or down in accord with your current understanding of your prospect\u2019s situation: \u201cMany of the <em>otros<\/em> clientes con los que hemos trabajado en <em>muy<\/em> similar situations to what you\u2019ve shared with us so far found that the topic of \u201cAnalytics and AI Insights\u201d was most important. They were able to save months of otherwise wasted effort as a result of what they learned. How many of you are interested in this?\u201d<\/p>\n<p>Por \u00faltimo, cuando termine un tema, puede utilizar <span style=\"text-decoration: line-through;\">tachado<\/span> text to show that it has been completed, giving you and your prospect a written record of what was completed and what is still open:<\/p>\n<ul>\n<li><span style=\"text-decoration: line-through;\">Analytics and AI Insights \u2013 12 <\/span><\/li>\n<li><span style=\"text-decoration: line-through;\">Forecast and Pipeline Reporting and Inspection \u2013 11 <\/span><\/li>\n<li><span style=\"text-decoration: line-through;\">Workflow Automation \u2013 10 <\/span><\/li>\n<li><span style=\"text-decoration: line-through;\">Opportunity Management and Coaching \u2013 7 <\/span><\/li>\n<li>Improving Contact Management \u2013 5<\/li>\n<li>Marketing Campaign Execution \u2013 4<\/li>\n<li>Enablement Support \u2013 4<\/li>\n<\/ul>\n<p><strong>Pro Tip: Be Prepared!<\/strong><\/p>\n<p>Do menus need to be implemented on-the-fly?<\/p>\n<p>Successful practitioners of The Menu Approach recommend having a menu (or two or three) previously prepared. Their starting point is to create an \u201cuber menu\u201d that includes a fairly long list of topics spanning the full set of expected audience member job titles, markets, verticals, and applications.<\/p>\n<p>Next, they generate subset menus that are aligned with specific verticals and likely prospect interests. These get tuned over time to improve, add, or remove specific menu items. It\u2019s like a restaurant, constantly seeking to improve their <em>propio<\/em> menus!<\/p>\n<p>And along those lines, draft your individual topics as solution phrases or problem statements, rather than lists of features.<\/p>\n<p>&nbsp;<\/p>\n<p>If you missed the first or second posts, you can find them here:<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/the-menu-approach-a-truly-terrific-demo-self-rescue-technique-2\/\">https:\/\/greatdemo.com\/the-menu-approach-a-truly-terrific-demo-self-rescue-technique-2\/<\/a><\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/the-menu-approach-an-example\/\">https:\/\/greatdemo.com\/the-menu-approach-an-example\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>And see \u201cOrigins of The Menu Approach: A Demo Survival Success Story\u201d in <em>Suspender la incredulidad<\/em> for a real-life successful example of The Menu Approach! <a href=\"https:\/\/tinyurl.com\/yc7rsrmy\" target=\"_blank\" rel=\"noopener\">https:\/\/tinyurl.com\/yc7rsrmy<\/a>)<\/p>","protected":false},"excerpt":{"rendered":"<p>Not all votes are *ahem* equal! When counting votes, remember that businesses are not necessarily democracies, and all votes are not necessarily equal! For<\/p>","protected":false},"author":2,"featured_media":44157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[7],"class_list":["post-44156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-methodology_basics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/44156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=44156"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/44156\/revisions"}],"predecessor-version":[{"id":44158,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/44156\/revisions\/44158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/44157"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=44156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=44156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=44156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}