{"id":43553,"date":"2026-02-16T17:40:27","date_gmt":"2026-02-16T17:40:27","guid":{"rendered":"https:\/\/greatdemo.com\/?p=43553"},"modified":"2026-02-16T17:40:27","modified_gmt":"2026-02-16T17:40:27","slug":"users-groups-an-underutilized-competitive-weapon","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/users-groups-an-underutilized-competitive-weapon\/","title":{"rendered":"Users\u2019 Groups: An Underutilized Competitive Weapon!"},"content":{"rendered":"

Customers sing your praises to prospects (then beat you up about desired functionality)!<\/p>\n

 <\/p>\n

One of my first recommendations as a board member was to push the CEO to organize a users\u2019 group meeting.<\/p>\n

He said, \u201cBut we only have twelve customers\u2026\u201d<\/p>\n

I responded, \u201cAh! Then we should have started earlier!\u201d<\/p>\n

 <\/p>\n

Users\u2019 groups are competitive weapons for SaaS vendors, enabling differentiation m\u00e1s all\u00e1 de<\/em> your products.<\/p>\n

Why do customers participate in users\u2019 group meetings?<\/p>\n

    \n
  1. The free bar at face-to-face meetings\u2026!<\/li>\n
  2. Para saber c\u00f3mo otros <\/em>customers are using the software<\/li>\n
  3. To push the vendor to implement or improve capabilities<\/li>\n
  4. To get insight into the product roadmap (and influence it).<\/li>\n<\/ol>\n

    Number 1 above is often the most interesting and most important for current customers:<\/p>\n