{"id":43523,"date":"2026-02-06T16:53:36","date_gmt":"2026-02-06T16:53:36","guid":{"rendered":"https:\/\/greatdemo.com\/?p=43523"},"modified":"2026-02-06T16:53:36","modified_gmt":"2026-02-06T16:53:36","slug":"true-story-even-an-executive-can-run-it","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/true-story-even-an-executive-can-run-it\/","title":{"rendered":"True Story: Even an Executive Can Run It!"},"content":{"rendered":"

S\u00ed que escrib\u00eda a m\u00e1quina: S\u00f3lo usaba dos dedos.<\/p>\n

 <\/p>\n

\"La sencillez es la m\u00e1xima sofisticaci\u00f3n\"<\/p>\n

- Leonardo da Vinci<\/p>\n

 <\/p>\n

I once worked for a wonderful head of sales named Tom Jones.<\/p>\n

No, not Tom Jones the singer. This Tom was an ex-Marine,<\/p>\n

ex-hardware salesperson who ascended the ladder and<\/p>\n

joined our software company as the Global VP of Sales.<\/p>\n

 <\/p>\n

He was highly skilled in sales practices,<\/p>\n

but woeful at actually using software.<\/p>\n

 <\/p>\n

For example, all his email messages were short<\/p>\n

and drafted in ALL CAPS.<\/p>\n

 <\/p>\n

We were never sure if he had hit the Caps Lock key<\/p>\n

accidentally and never turned it off,<\/p>\n

or if he really wanted it to appear that he was yelling!<\/p>\n

 <\/p>\n

To set the stage, we were in the process of<\/p>\n

evaluating new sales forecasting systems.<\/p>\n

 <\/p>\n

While I felt one product had what we needed and<\/p>\n

was far superior to the other options under consideration,<\/p>\n

there were concerns from the sales team<\/p>\n

that this offering might be too difficult to use.<\/p>\n

 <\/p>\n

Se ha programado una manifestaci\u00f3n para abordar esta preocupaci\u00f3n.<\/p>\n

 <\/p>\n

I met with the vendor salesperson and suggested<\/p>\n

that we ask Tom to drive a short portion of the demo<\/p>\n

to really prove how easy it was to use.<\/p>\n

 <\/p>\n

The rep was reluctant but agreed.<\/p>\n

 <\/p>\n

And so, very early in the demo, the vendor rep<\/p>\n

invited Tom to take the mouse and execute a few tasks,<\/p>\n

including accessing reports for the current forecast<\/p>\n

and next two quarters\u2019 pipeline.<\/p>\n

 <\/p>\n

Tom managed it without error and immediately<\/p>\n

several of our team members exclaimed,<\/p>\n

\u201cWell, if Tom can do it, we can do it!\u201d<\/p>\n

 <\/p>\n

Trato hecho.<\/p>\n

 <\/p>\n

Moraleja: \u00a1es una forma muy eficaz de demostrar la facilidad de uso!<\/p>\n

 <\/p>\n

This is a great example of \u201cLet Your Prospect Drive\u201d in demos<\/p>\n

\u2013 see the section starting on page 197 in Great Demo!<\/p>\n

aqu\u00ed:\u00a0https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/<\/a><\/p>\n

 <\/p>\n

And here\u2019s some great winter reading: \u201cSuspending Disbelief\u201d<\/p>\n

offers 35 fun, bitesize, engaging stories and lessons learned<\/p>\n

like the one above.\u00a0Enjoy!<\/p>\n

https:\/\/tinyurl.com\/yc7rsrmy<\/a><\/u><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

S\u00ed que escrib\u00eda a m\u00e1quina: S\u00f3lo usaba dos dedos. \"La simplicidad es la m\u00e1xima sofisticaci\u00f3n\" - Leonardo da Vinci Una vez trabaj\u00e9<\/p>","protected":false},"author":2,"featured_media":38534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[7],"class_list":["post-43523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/43523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=43523"}],"version-history":[{"count":2,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/43523\/revisions"}],"predecessor-version":[{"id":43525,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/43523\/revisions\/43525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/38534"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=43523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=43523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=43523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}