{"id":43360,"date":"2026-01-12T17:52:28","date_gmt":"2026-01-12T17:52:28","guid":{"rendered":"https:\/\/greatdemo.com\/?p=43360"},"modified":"2026-01-12T17:52:28","modified_gmt":"2026-01-12T17:52:28","slug":"making-monetary-numbers-tangible","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/making-monetary-numbers-tangible\/","title":{"rendered":"Hacer tangibles las cifras monetarias"},"content":{"rendered":"<p>What can $100 buy? $1,000? $25,000? $1,000,000?<\/p>\n<p>It is often hard to associate an amount with a tangible deliverable, and it gets more difficult as the numbers grow larger:<\/p>\n<ul>\n<li>In the U.S., $1 buys a pound of fresh vegetables, on average (454 grams).<\/li>\n<li>Un libro normal cuesta alrededor de $16.<\/li>\n<li>The average cost of dinner in a restaurant for two in the U.S. today ranges from $50 (two seniors, sharing a burger with fries and two beers, including tax and tip) to $150 or more (highly dependent, of course, on location, appetite, and selection!).<\/li>\n<li>$2,000 buys you the average combination of washer and dryer in the U.S. (installation <em>no <\/em>incluido).<\/li>\n<li>The typical lower-end compact car costs $23,000 (registration, insurance, taxes, fuel, and maintenance are not included!).<\/li>\n<li>$419,000 is the price for the average house in the U.S. (I won\u2019t even <em>comience<\/em> enumerar lo que es <em>no<\/em> incluido en este importe, as\u00ed que prep\u00e1rate). Para la mayor\u00eda de las personas, este es el art\u00edculo m\u00e1s caro que compran en su vida.<\/li>\n<\/ul>\n<p>Por encima de esta cantidad, cada vez es m\u00e1s dif\u00edcil de comprender:<\/p>\n<ul>\n<li>\u00bfQu\u00e9 puedes comprar por $1 mill\u00f3n? A <em>realmente <\/em>(\u00bfO un garaje en el coraz\u00f3n de Silicon Valley?)<\/li>\n<li>What can you do with $10 million? A penthouse in New York? A small private jet?<\/li>\n<li>\u00bf$100 millones? Ese es el coste t\u00edpico de un nuevo enlace de autopista en California (por supuesto, la estimaci\u00f3n original era que el trabajo podr\u00eda hacerse por $35 millones...).<\/li>\n<li>\u00bfMil millones? No tengo ni idea...<\/li>\n<li>\u00bfUn bill\u00f3n? Ni siquiera s\u00e9 cu\u00e1ntos ceros hay que poner.<\/li>\n<\/ul>\n<p>So, when communicating value, especially with large numbers, we need to tie them to things that are concrete. In our healthcare example (from Monday January 5: https:\/\/greatdemo.com\/arithmancy-the-magic-of-numbers\/), the three minutes saved with each interaction translated into the equivalent of gaining twelve additional doctors: <em>Eso es<\/em> algo que la mayor\u00eda de nosotros puede visualizar.<\/p>\n<p>To give you example that might be close to home, a successful SaaS company generating $24 million annually could be <em>su<\/em> company, if you have about 120 employees (based on a good ratio of $200,000 of revenue per employee). You can use this ratio to scale up or down: A smaller successful company of 60 employees would generate $12 million, etc.<\/p>\n<p>Here\u2019s another: I am sad to report that I have flown over 3 million miles on United Airlines. How far is that? It\u2019s like circling the earth 120 times at the equator or traveling to the moon and back six times! (\u201cAaaaaagh!\u201d was my quiet scream when I realized this!)<\/p>\n<p>The challenge when communicating value is to find tangible examples that your prospect players can comprehend. Be prepared with a few concrete examples!<\/p>\n<p>And here are ideas to help with those examples \u2013 enjoy!<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/analogias-y-metaforas-en-demostraciones-y-descubrimientos\/\">https:\/\/greatdemo.com\/analogies-and-metaphors-in-demos-and-discovery\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>What can $100 buy? $1,000? $25,000? $1,000,000? It is often hard to associate an amount with a tangible deliverable, and it gets more difficult<\/p>","protected":false},"author":2,"featured_media":43361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[7],"class_list":["post-43360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/43360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=43360"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/43360\/revisions"}],"predecessor-version":[{"id":43362,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/43360\/revisions\/43362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/43361"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=43360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=43360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=43360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}