{"id":43025,"date":"2025-11-21T19:11:44","date_gmt":"2025-11-21T19:11:44","guid":{"rendered":"https:\/\/greatdemo.com\/?p=43025"},"modified":"2025-11-21T19:11:44","modified_gmt":"2025-11-21T19:11:44","slug":"a-painful-logo-slide-lesson-2","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/a-painful-logo-slide-lesson-2\/","title":{"rendered":"Una dolorosa lecci\u00f3n sobre diapositivas de logotipos"},"content":{"rendered":"

\u201cCured me!\u201d I commented to my colleague,<\/p>\n

after a visit to a prospect.<\/p>\n

 <\/p>\n

He had wondered why I didn\u2019t do a corporate overview<\/p>\n

presentation and why I didn\u2019t at least show a \u201clogo slide.\u201d<\/p>\n

I told him the following true story\u2026<\/p>\n

 <\/p>\n

Some years ago, I was leading the sales team<\/p>\n

for a Silicon Valley startup.<\/p>\n

 <\/p>\n

At that time, we had an extensive corporate overview deck<\/p>\n

that described our technology, our founders, our mission,<\/p>\n

our investors, our product history, our corporate milestones,<\/p>\n

and our slide of customer logos.<\/p>\n

 <\/p>\n

We were very proud of what we had accomplished so far!<\/p>\n

 <\/p>\n

Our standard practice was to begin prospect meetings<\/p>\n

with this presentation to establish our credentials<\/p>\n

and set the stage for our product pitches.<\/p>\n

 <\/p>\n

It was a very typical sales approach for the time;<\/p>\n

we hadn\u2019t yet learned how unnecessary and<\/p>\n

how damaging this practice could be!<\/p>\n

 <\/p>\n

The scene opens in a well-appointed conference room<\/p>\n

with a half dozen prospect players around an executive table.<\/p>\n

It was our first visit to this large firm on the U.S. East Coast<\/p>\n

and I began with our corporate overview, as usual.<\/p>\n

 <\/p>\n

When our logo slide appeared, I noticed one prospect player<\/p>\n

sitting at the front of the table lean over and whisper<\/p>\n

a few words to his colleague in the next seat.<\/p>\n

As he spoke, he pointed to the slide<\/p>\n

and shook his head negatively.<\/p>\n

 <\/p>\n

Intrigued and a bit concerned I said,<\/p>\n

\u201cI noticed you reacting to the slide \u2013<\/p>\n

are you willing to share what you said?\u201d<\/p>\n

 <\/p>\n

He responded, \u201cCertainly. See those guys [the logo]<\/p>\n

at the bottom-left corner of your slide? We think they\u2019re IDIOTS<\/em><\/p>\n

and we\u2019d never purchase anything that they would!\u201d<\/p>\n

 <\/p>\n

Ouch. Cured me!<\/p>\n

 <\/p>\n

Moral: Just because you are proud of your logo slide<\/p>\n

doesn\u2019t mean that it resonates positively with your prospect.<\/p>\n

Even if you think you\u2019ve selected logos that align with<\/p>\n

this<\/em> prospect\u2019s market, vertical, size and other factors,<\/p>\n

there\u2019s no guarantee that it will connect as you desire!<\/p>\n

 <\/p>\n

 <\/p>\n

If you enjoyed this story, you\u2019ll find 34 more in<\/p>\n

Suspending Disbelief<\/em> here!<\/p>\n

https:\/\/tinyurl.com\/yc7rsrmy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cCured me!\u201d I commented to my colleague, after a visit to a prospect.   He had wondered why I didn\u2019t do a corporate overview<\/p>","protected":false},"author":2,"featured_media":43024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[7],"class_list":["post-43025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/43025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=43025"}],"version-history":[{"count":2,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/43025\/revisions"}],"predecessor-version":[{"id":43027,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/43025\/revisions\/43027"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=43025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=43025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=43025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}