{"id":42264,"date":"2025-10-06T15:57:39","date_gmt":"2025-10-06T15:57:39","guid":{"rendered":"https:\/\/greatdemo.com\/?p=42264"},"modified":"2025-10-06T15:57:39","modified_gmt":"2025-10-06T15:57:39","slug":"when-i-hear-people-talking-about-their-gold-demo-i-cringe","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/when-i-hear-people-talking-about-their-gold-demo-i-cringe\/","title":{"rendered":"When I Hear People Talking about Their Gold Demo, I Cringe!"},"content":{"rendered":"<p>When I hear people talking about their gold demo, or bronze demo, or any other form of single \u201cstandard\u201d demo, I cringe!<\/p>\n<p>\u00bfPor qu\u00e9?<\/p>\n<p>Because it generally means that their team has been trained to <em>memorize<\/em> it as part of their onboarding. This <em>tambi\u00e9n<\/em> means that they are programmed to show that <em>mismo<\/em> demo when presenting to prospects and customers. Over and over.<\/p>\n<p>And why is this bad?<\/p>\n<p>Because it lacks any personalization.<\/p>\n<p>That\u2019s why <em>perspectivas <\/em>names for the \u201cgold\u201d demo include:<\/p>\n<ul>\n<li>Visita al puerto<\/li>\n<li>Show Up and Throw Up<\/li>\n<li>Spray and Pray<\/li>\n<li>Tech Splatter<\/li>\n<li>La demostraci\u00f3n de IKEA<\/li>\n<li>Vivir en el pa\u00eds de la esperanza<\/li>\n<li>Y<\/li>\n<li>Whisky-Tango-Foxtrot<\/li>\n<\/ul>\n<p>What\u2019s worse?<\/p>\n<p>Focusing on learning a \u201cgold\u201d demo encourages customer-facing teams to treat all prospects and customers alike. Why bother with doing discovery if we\u2019re going to show the same demo to everyone?<\/p>\n<p>\u00bfCu\u00e1l es la soluci\u00f3n?<\/p>\n<p>En <em>m\u00ednimo<\/em> your \u201cmetallic\u201d demos should be plural \u2013 one \u201cgold\u201d demo for <em>cada<\/em> key sales scenario that you encounter.<\/p>\n<p>For example, a CRM offering might serve <em>diez <\/em>(or more) distinctly different job titles:<\/p>\n<ol>\n<li>CRO or Head of Sales<\/li>\n<li>Sales Manager<\/li>\n<li>Salesperson<\/li>\n<li>Presales Manager<\/li>\n<li>Presales IC<\/li>\n<li>Jefe de Marketing<\/li>\n<li>Marketing IC<\/li>\n<li>Customer Success Leadership<\/li>\n<li>Customer Success IC<\/li>\n<li>Enablement and\/or Field Operations<\/li>\n<\/ol>\n<p>Would a single \u201cgold\u201d demo satisfy these disparate interests? Unlikely!<\/p>\n<p>And vendors\u2019 desire to do so has resulted in the generation of both live <em>y<\/em> automated stunningly awful Harbor Tour demos that seek to embrace all users\u2019 needs and interests, yielding long, linear, painful demos that ultimately satisfy no one!<\/p>\n<p>It\u2019s like turning gold into lead.<\/p>\n<p>If you\u2019ve got ten distinct demo scenarios, you need ten distinct demos!<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s your foundry for effective, personalized demos:<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When I hear people talking about their gold demo, or bronze demo, or any other form of single \u201cstandard\u201d demo, I cringe! Why? Because<\/p>","protected":false},"author":2,"featured_media":42265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[7],"class_list":["post-42264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-methodology_basics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/42264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=42264"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/42264\/revisions"}],"predecessor-version":[{"id":42266,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/42264\/revisions\/42266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/42265"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=42264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=42264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=42264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}