{"id":41565,"date":"2025-09-08T16:33:58","date_gmt":"2025-09-08T16:33:58","guid":{"rendered":"https:\/\/greatdemo.com\/?p=41565"},"modified":"2025-09-08T16:33:58","modified_gmt":"2025-09-08T16:33:58","slug":"using-storytelling-in-new-and-unexpected-ways","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/using-storytelling-in-new-and-unexpected-ways\/","title":{"rendered":"Using Storytelling in New and Unexpected Ways!"},"content":{"rendered":"<p>Storytelling is used today in many customer-facing interactions including introductory calls, discovery, demos, and in some tactical portions of those conversations, such as handling objections. But stories can and should be leveraged more extensively.<\/p>\n<p>Anything that is typically dry or fact-oriented can be brought to life by infusing them with relevant, compelling, engaging, and memorable stories!<\/p>\n<p>Consider the following candidates:<\/p>\n<ul>\n<li>RFP responses<\/li>\n<li>POCs and POVs<\/li>\n<li>Product feature planning<\/li>\n<li>Startup pitches<\/li>\n<li>Resumes<\/li>\n<\/ul>\n<p>Resumes are a wonderful example. Most resumes are factual recitations of one\u2019s accomplishments and skills but lack any real insight into the <em>person<\/em>.<\/p>\n<p>I know a person who is highly skilled at B2B and B2C email marketing, with deep experience with Salesforce Marketing Cloud, Braze, SQL, HTML, Tableau, Litmus, Google Analytics, and other tools. But her resume doesn\u2019t provide the full picture; it\u2019s only (literally!) black and white.<\/p>\n<p>While she\u2019s very thoughtful and analytical, she is <em>tambi\u00e9n<\/em> a quietly confident explorer. One day she is completing a major email campaign, two days later she is taking her first surf lesson on the beach in Nicaragua, followed by yoga as the sun sets! One day she\u2019s reviewing campaign KPIs and the next weekend she\u2019s on a solo twelve mile, two thousand feet (vertical) hike through a northwest forest to an exquisite lake with stunning views.<\/p>\n<p>Perhaps including these stories in her resume would offer a richer, full color picture of her skills, experience, <em>y<\/em> personality.<\/p>\n<p>I\u2019d suggest using stories in RFP responses, similarly, and in defining and managing POCs and POVs. Product folks can (and should!) use stories to support their cases for implementing certain features. And startup founders should leverage compelling stories in their investor and prospect pitches.<\/p>\n<p>What other opportunities could benefit by including compelling stories?<\/p>","protected":false},"excerpt":{"rendered":"<p>Storytelling is used today in many customer-facing interactions including introductory calls, discovery, demos, and in some tactical portions of those conversations, such as handling<\/p>","protected":false},"author":2,"featured_media":41566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[7],"class_list":["post-41565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-storytelling","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/41565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=41565"}],"version-history":[{"count":2,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/41565\/revisions"}],"predecessor-version":[{"id":41568,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/41565\/revisions\/41568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/41566"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=41565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=41565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=41565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}