{"id":40475,"date":"2025-07-31T15:55:21","date_gmt":"2025-07-31T15:55:21","guid":{"rendered":"https:\/\/greatdemo.com\/?p=40475"},"modified":"2025-07-31T15:59:44","modified_gmt":"2025-07-31T15:59:44","slug":"en-una-demostracion-de-bake-off-primero","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/in-a-bake-off-demo-first\/","title":{"rendered":"\u00bfEn un \"Bake Off\"? \u00a1Demostraci\u00f3n primero!"},"content":{"rendered":"<p>Cuando se encuentre en una situaci\u00f3n competitiva en la que varios competidores ofrecen demostraciones a un cliente potencial, tenga en cuenta lo siguiente <em>primero<\/em>.<\/p>\n<p>\u00bfPor qu\u00e9?<\/p>\n<p>\u00a1Por dos razones!<\/p>\n<ol>\n<li>Ser el primero aprovecha el efecto de anclaje.<\/li>\n<\/ol>\n<p>La primera vez que el cliente potencial ve una capacidad, fija esa versi\u00f3n como ancla. Todas las dem\u00e1s versiones de los dem\u00e1s proveedores se comparar\u00e1n con la primera, y la primera versi\u00f3n marcar\u00e1 la pauta y a menudo se percibir\u00e1 como \"la mejor\"<\/p>\n<ol start=\"2\">\n<li>Ser el primero <em>tambi\u00e9n<\/em> aprovecha el efecto de primac\u00eda\/recencia, seg\u00fan el cual lo primero que ve el cliente potencial es lo que mejor recuerda.<\/li>\n<\/ol>\n<p>Y si no puedes ir el primero, ofr\u00e9cete a ir el \u00faltimo, porque:<\/p>\n<ol>\n<li>Esa es la siguiente mejor posici\u00f3n, aprovechando la parte de recencia del efecto primac\u00eda\/recencia:<\/li>\n<\/ol>\n<p>Ser\u00e1s el \u00faltimo conjunto de capacidades que vea tu cliente potencial.<\/p>\n<ol start=\"2\">\n<li>Podr\u00e1s decir que realmente \"guardaron lo mejor para el final\".<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>En un concurso o situaci\u00f3n similar en la que varios competidores ofrecen demostraciones a un cliente potencial, sea el primero. \u00bfPor qu\u00e9? Por dos razones. En<\/p>","protected":false},"author":2,"featured_media":40481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[7],"class_list":["post-40475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/40475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=40475"}],"version-history":[{"count":3,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/40475\/revisions"}],"predecessor-version":[{"id":40479,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/40475\/revisions\/40479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/40481"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=40475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=40475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=40475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}