{"id":38739,"date":"2025-07-21T16:07:21","date_gmt":"2025-07-21T16:07:21","guid":{"rendered":"https:\/\/greatdemo.com\/?p=38739"},"modified":"2025-07-29T10:06:20","modified_gmt":"2025-07-29T10:06:20","slug":"las-demostraciones-automatizadas-cumplen-su-cometido","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/are-automated-demos-getting-the-job-done\/","title":{"rendered":"\u00bfSirven las demostraciones automatizadas?"},"content":{"rendered":"<p>Por desgracia, no lo suficiente.<\/p>\n<p>&nbsp;<\/p>\n<p>La mayor\u00eda se centra en la <em>menos<\/em> idea importante:<\/p>\n<p><em>c\u00f3mo <\/em>el software funciona<em>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>E ignoran<\/p>\n<p><em>qu\u00e9<\/em> es necesario abordar los problemas,<\/p>\n<p><em>por qu\u00e9<\/em> es importante, y la<\/p>\n<p><em>valor<\/em> de hacer el cambio.<\/p>\n<p>&nbsp;<\/p>\n<p>Utiliza estos atributos y eval\u00faa -<\/p>\n<p>&nbsp;<\/p>\n<p>Establecer el contexto:<\/p>\n<p>\u00bfA qui\u00e9n va dirigido (qui\u00e9n deber\u00eda verlo y por qu\u00e9)?<\/p>\n<p>&nbsp;<\/p>\n<p>Identificaci\u00f3n del problema:<\/p>\n<p>\u00bfQu\u00e9 problemas se est\u00e1n abordando (o deben abordarse)?<\/p>\n<p>&nbsp;<\/p>\n<p>Presentaci\u00f3n de la soluci\u00f3n:<\/p>\n<p>\u00bfQu\u00e9 soluciones se ofrecen?<\/p>\n<p>&nbsp;<\/p>\n<p>Comunicaci\u00f3n de valores:<\/p>\n<p>\u00bfCu\u00e1l es el valor tangible del cambio?<\/p>\n<p>&nbsp;<\/p>\n<p>Longitud:<\/p>\n<p>\u00bfEs la duraci\u00f3n coherente con el objetivo de la manifestaci\u00f3n?<\/p>\n<p>(Por ejemplo, Generaci\u00f3n de visi\u00f3n vs Prueba t\u00e9cnica vs Formaci\u00f3n)<\/p>\n<p>&nbsp;<\/p>\n<p>Llamamiento a la acci\u00f3n:<\/p>\n<p>\u00bfQu\u00e9 quiere que haga su cliente potencial?<\/p>\n<p>&nbsp;<\/p>\n<p>Simplicidad:<\/p>\n<p>\u00bfComunica un mensaje f\u00e1cilmente repetible?<\/p>\n<p>&nbsp;<\/p>\n<p>Claridad:<\/p>\n<p>\u00bfEs f\u00e1cil de entender?<\/p>\n<p>&nbsp;<\/p>\n<p>Compromiso:<\/p>\n<p>\u00bfLos clientes potenciales se centran en la demostraci\u00f3n o hacen varias cosas a la vez?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Y aqu\u00ed hay recursos para ayudar a mejorar <em>su<\/em> demostraciones automatizadas:<\/p>\n<p>Lectura:<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/demostraciones-automatizadas-mejores-practicas-orientacion-especifica\/\">https:\/\/greatdemo.com\/automated-demos-best-practices-specific-guidance\/<\/a><\/p>\n<p>Formaci\u00f3n en l\u00ednea a su ritmo:<\/p>\n<p><a href=\"https:\/\/demoboost.com\/courses\/great-demo-playbook\" target=\"_blank\" rel=\"noopener\">https:\/\/demoboost.com\/courses\/great-demo-playbook<\/a><\/p>\n<p>Talleres pr\u00e1cticos para particulares y equipos:<\/p>\n<p>Paul Pearce <a href=\"mailto:PPearce@GreatDemo.com\">PPearce@GreatDemo.com<\/a> (Am\u00e9rica)<\/p>\n<p>Natasja Bax <a href=\"mailto:NBax@GreatDemo.com\">NBax@GreatDemo.com<\/a> (EMEA)<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Por desgracia, no lo suficiente.   La mayor\u00eda se centra en la idea menos importante: c\u00f3mo funciona el software.   E ignoran qu\u00e9 problemas hay que<\/p>","protected":false},"author":2,"featured_media":38740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40],"tags":[110,111,109,45,105,108,106,46,107,104],"class_list":["post-38739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automated-demos","tag-b2b-sales-effectiveness","tag-customer-centric-demo-approach","tag-discovery-call-opener","tag-elevator-pitch-alternative","tag-great-demo-techniques","tag-peter-cohan-methods","tag-presales-communication","tag-provocative-sales-questions","tag-saas-sales-hooks","tag-sales-conversation-starters"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/38739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=38739"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/38739\/revisions"}],"predecessor-version":[{"id":38741,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/38739\/revisions\/38741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/38740"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=38739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=38739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=38739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}