{"id":36866,"date":"2025-02-10T16:57:51","date_gmt":"2025-02-10T16:57:51","guid":{"rendered":"https:\/\/greatdemo.com\/?p=36866"},"modified":"2025-02-10T16:57:51","modified_gmt":"2025-02-10T16:57:51","slug":"lecciones-aprendidas-escribiendo-libros-sobre-ventas-y-preventa","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/lessons-learned-writing-books-about-sales-and-presales\/","title":{"rendered":"Lecciones aprendidas escribiendo libros sobre ventas y preventa"},"content":{"rendered":"<p>Si est\u00e1 pensando en redactar un libro, o en proceso de escribirlo, \u00a1este episodio es para usted!<\/p>\n<p>En este podcast, el presentador Evgeniy Kharam entrevista a Peter E. Cohan, autor de <em>GREAT DEMO!<\/em> y <em>Descubrimiento <\/em>- para explorar lo que se necesita para redactar, publicar y revisar libros de negocios de \u00e9xito.<\/p>\n<p>En este debate de veintisiete minutos exploramos:<\/p>\n<ul>\n<li>00:01 Intros<\/li>\n<li>00:02 \u00bfPor qu\u00e9 escribir <em>GREAT DEMO!<\/em> - \u00bfcu\u00e1l fue la inspiraci\u00f3n?<\/li>\n<li>00:04 Desarrollo, prueba, ajuste y refuerzo del nuevo enfoque<\/li>\n<li>00:05 \u00bfQui\u00e9n deber\u00eda consumir el libro? \"Cualquiera que mueva un rat\u00f3n...\".<\/li>\n<li>00:06 V\u00edas de publicaci\u00f3n tradicionales y modernas<\/li>\n<li>00:08 Estrategias para la redacci\u00f3n de contenidos - enfoque efusivo frente a estructurado<\/li>\n<li>00:10 Estrategias de lanzamiento de libros y marketing<\/li>\n<li>00:11 C\u00f3mo los libros pueden impulsar la formaci\u00f3n<\/li>\n<li>00:12 Por qu\u00e9 escribir una segunda edici\u00f3n: c\u00f3mo pueden envejecer los libros<\/li>\n<li>00:14 \"Voz\" personal; revisi\u00f3n y correcci\u00f3n de textos; estrategias de producci\u00f3n; mejora de la voz<\/li>\n<li>00:16 (Mala) gesti\u00f3n del tiempo y respiros durante el drafting<\/li>\n<li>00:17 \u00bfC\u00f3mo te enfrentas al rechazo? (\u00a1Mal!)<\/li>\n<li>00:18 Aceptar la retroalimentaci\u00f3n<\/li>\n<li>00:19 \u00bfQu\u00e9 extensi\u00f3n debe tener tu libro y en qu\u00e9 formatos?<\/li>\n<li>00:20 Fundamentos frente a temas avanzados<\/li>\n<li>00:22 \u00bfSer\u00e1 la tercera edici\u00f3n la definitiva?<\/li>\n<li>00:23 La perennidad de su libro: estrategias para actualizar y ofrecer material complementario<\/li>\n<li>00:25 \u00bfC\u00f3mo sabes cu\u00e1ndo has terminado?<\/li>\n<\/ul>\n<p>Puede encontrar el podcast aqu\u00ed: <a href=\"https:\/\/www.security-architecture.org\/episode\/cie082-peter-cohan\" target=\"_blank\" rel=\"noopener\">https:\/\/www.security-architecture.org\/episode\/cie082-peter-cohan<\/a><\/p>\n<p>Y si est\u00e1s trabajando ahora en un libro o contempl\u00e1ndolo, \u00a1no dudes en ponerte en contacto conmigo en PCohan@GreatDemo.com!<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a1Que aproveche!<\/p>","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s pensando en escribir un libro, o est\u00e1s en proceso de hacerlo, \u00a1este episodio es para ti! En este podcast,<\/p>","protected":false},"author":2,"featured_media":36122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[7],"class_list":["post-36866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=36866"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36866\/revisions"}],"predecessor-version":[{"id":36867,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36866\/revisions\/36867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/36122"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=36866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=36866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=36866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}