{"id":36775,"date":"2025-02-03T23:32:53","date_gmt":"2025-02-03T23:32:53","guid":{"rendered":"https:\/\/greatdemo.com\/?p=36775"},"modified":"2025-02-06T15:50:13","modified_gmt":"2025-02-06T15:50:13","slug":"grabacion-de-analogias-y-metaforas-narrativas","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/storytelling-analogies-and-metaphors-recording\/","title":{"rendered":"Analog\u00edas y met\u00e1foras para contar historias - Grabaci\u00f3n y aspectos destacados del seminario web"},"content":{"rendered":"<p>Para el primer seminario web Great Demo! de 2025, contamos con Kirk Taylor como ponente invitado, que nos ayud\u00f3 a comprender el concepto de contar historias utilizando analog\u00edas y met\u00e1foras. Como creador de contenidos de v\u00eddeo y gestor de preventas, es el hombre perfecto para este trabajo.<\/p>\n<p>El entrenador Kirk comenz\u00f3 con una peque\u00f1a historia sobre la costura de su mochila y la utiliz\u00f3 como analog\u00eda, marcando la pauta para el resto del seminario web. El objetivo principal de esta sesi\u00f3n es ayudarte a hacer analog\u00edas para tu producto de forma que tus presentaciones sean m\u00e1s atractivas y memorables.<\/p>\n<p>He aqu\u00ed las principales conclusiones de esta sesi\u00f3n:<\/p>\n<ol>\n<li>Utilizar situaciones de la vida real que reflejen el proceso o concepto que quieres explicar puede ayudar a que tu presentaci\u00f3n sea mucho m\u00e1s f\u00e1cil de entender y recordar. No querr\u00e1s que las cosas resulten confusas y complicadas para tu p\u00fablico; el uso de analog\u00edas puede ayudar a crear claridad y a que tus explicaciones sean concisas.<\/li>\n<li>Seguir un patr\u00f3n te ayuda a convertirlo en un proceso repetible. Este es el patr\u00f3n del entrenador Kirk para hacer analog\u00edas:\n<ul>\n<li>Situaci\u00f3n \u2192 Inspiraci\u00f3n \u2192 Conclusi\u00f3n \u2192 Escena<\/li>\n<\/ul>\n<\/li>\n<li>Con las analog\u00edas, puede crear momentos \"aj\u00e1\" que ayuden a posicionar su producto como la soluci\u00f3n perfecta, transicionar la visi\u00f3n del cliente y, en \u00faltima instancia, cerrar m\u00e1s tratos.<\/li>\n<li>Probablemente no se te d\u00e9 bien al principio, pero aprender\u00e1s lo que mejor te funciona. Intenta que sea sencillo, f\u00e1cil y claro.<\/li>\n<\/ol>\n<p>\u00a1T\u00fa eres el que est\u00e1 controlando la narrativa y por eso debes ser capaz de presentarla de una manera que te ayude a ganar m\u00e1s tratos! Mira la repetici\u00f3n a continuaci\u00f3n \ud83d\udc47<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/youtu.be\/TnG1pV5W0QU\" target=\"_blank\" rel=\"noopener\"><strong>Ver grabaci\u00f3n<\/strong><\/a><\/span><\/p>\n<hr \/>\n<p>Si tiene alguna pregunta, puede ponerse en contacto con los organizadores del seminario a trav\u00e9s de los siguientes canales:<\/p>\n<figure class=\"table\">\n<table style=\"border-color: rgba(0,0,0,0); border-width: 0px;\">\n<tbody>\n<tr>\n<td style=\"border-color: rgba(0,0,0,0); border-width: 0px;\">\n<p data-is-tablecell-container=\"true\"><strong>Paul H. Pearce<\/strong><br \/>\n<a title=\"mailto:ppearce@greatdemo.com\" href=\"mailto:PPearce@GreatDemo.com\" target=\"_blank\" rel=\"noreferrer noopener\">PPearce@GreatDemo.com<\/a><br \/>\n\u2060<a title=\"Con\u00e9ctate en LinkedIn\" href=\"https:\/\/linkedin.com\/in\/ppearce\" target=\"_blank\" rel=\"noopener\">Con\u00e9ctate en LinkedIn<\/a><\/p>\n<\/td>\n<td style=\"border-color: rgba(0,0,0,0); border-width: 0px;\">\n<p data-is-tablecell-container=\"true\"><strong>Kirk Taylor<\/strong><br \/>\n<a href=\"mailto:KirkMTaylor@gmail.com\">KirkMTaylor@gmail.com<\/a><br \/>\n\u2060<a title=\"Con\u00e9ctate en LinkedIn\" href=\"https:\/\/www.linkedin.com\/in\/kirkmtaylor\" target=\"_blank\" rel=\"noopener\">Con\u00e9ctate en LinkedIn<\/a><\/p>\n<\/td>\n<td style=\"border-color: rgba(0,0,0,0); border-width: 0px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Para el primer seminario web Great Demo! de 2025, contamos con Kirk Taylor como ponente invitado, que nos ayud\u00f3 a comprender el concepto de storytelling<\/p>","protected":false},"author":3,"featured_media":36803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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