{"id":36577,"date":"2025-01-06T17:04:34","date_gmt":"2025-01-06T17:04:34","guid":{"rendered":"https:\/\/greatdemo.com\/?p=36577"},"modified":"2025-01-06T17:04:34","modified_gmt":"2025-01-06T17:04:34","slug":"sko-swipes-a-los-lideres-de-ventas-les-encantan","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/sko-swipes-sales-leaders-love-these\/","title":{"rendered":"SKO Swipes: A los l\u00edderes de ventas les encantan"},"content":{"rendered":"<p>\"Ahora <em>este<\/em> es diferente...!\" pens\u00e9.<\/p>\n<p>Estaba sentado al fondo de la sala en la reuni\u00f3n de lanzamiento de ventas de mi cliente y observ\u00e9 que su equipo anotaba con frecuencia las ideas clave de las presentaciones, capturando <em>mucho<\/em> m\u00e1s que en una SKO t\u00edpica. Pude ver a varias personas que ya hab\u00edan anotado una docena de ideas o m\u00e1s.<\/p>\n<p>\u00bfQu\u00e9 estaba pasando? Rick, su jefe de ventas estaba usando \"Swipes\".<\/p>\n<p>La idea es muy sencilla y tremendamente eficaz. Al final del d\u00eda, Rick recorre la sala (o sala virtual) y pide a cada persona que diga algo que haya sacado de las sesiones. Eso parece f\u00e1cil, pero \u00e9l le da una vuelta de tuerca: \u00a1cada idea s\u00f3lo puede utilizarse una vez!<\/p>\n<p>Si otra persona verbaliza tu toma de contacto, ser\u00e1 mejor que tengas una copia de seguridad. O dos. O muchos m\u00e1s... \u00a1Ahora puedes adivinar de d\u00f3nde viene el nombre de \"Swipes\"!<\/p>\n<p>Los participantes saben de antemano que, al final del d\u00eda, tienen que recordar y volver a contar al menos una idea que no haya sido presentada ya por otra persona. Para estar seguros, cada persona suele anotar una <em>lista<\/em> de comida para llevar.<\/p>\n<p>Adem\u00e1s, he observado que los participantes tienden a prestar m\u00e1s atenci\u00f3n durante las sesiones, ya que tienen que escuchar para recoger los Swipes de los candidatos.<\/p>\n<p>Funciona de maravilla.<\/p>\n<p>Es una forma fant\u00e1stica de asegurarse de que los participantes de la SKO recuerdan los puntos clave. Rick Halbrooks, entonces jefe de ventas de McLeod (y desde hace mucho tiempo responsable de Great Demo!), me present\u00f3 por primera vez Swipes durante una reuni\u00f3n de SKO en McLeod Software.<\/p>\n<p>Nota pragm\u00e1tica: Los Swipes son maravillosos para grupos de unos cincuenta miembros, pero pueden resultar complicados para equipos m\u00e1s grandes. Una soluci\u00f3n elegante para grupos m\u00e1s grandes es hacer Swipes en sesiones de grupo o subgrupos similares m\u00e1s peque\u00f1os.<\/p>","protected":false},"excerpt":{"rendered":"<p>\"\u00a1Esto s\u00ed que es diferente...!\" pens\u00e9. Estaba sentado al fondo de la sala en la reuni\u00f3n de inicio de ventas de mi cliente y observ\u00e9 que<\/p>","protected":false},"author":2,"featured_media":36578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[7],"class_list":["post-36577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=36577"}],"version-history":[{"count":2,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36577\/revisions"}],"predecessor-version":[{"id":36580,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36577\/revisions\/36580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/36578"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=36577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=36577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=36577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}