{"id":36352,"date":"2024-11-22T17:15:00","date_gmt":"2024-11-22T17:15:00","guid":{"rendered":"https:\/\/greatdemo.com\/?p=36352"},"modified":"2024-11-22T17:15:00","modified_gmt":"2024-11-22T17:15:00","slug":"metricas-de-preventa-que-medir-y-por-que-2","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/presales-metrics-what-to-measure-and-why-2\/","title":{"rendered":"M\u00e9tricas de preventa: \u00bfqu\u00e9 medir y por qu\u00e9?"},"content":{"rendered":"<p>Tus d\u00edas de trabajo pueden estar llenos de actividad, pero las m\u00e9tricas que elijas pueden determinar si tus actividades son eficaces, productivas y significativas.<\/p>\n<p><strong>\u00bfQu\u00e9 hay en este art\u00edculo para usted?<\/strong><\/p>\n<ul>\n<li>Liderazgo preventa: Reeval\u00fae sus mediciones, objetivos, metas y visi\u00f3n actuales.<\/li>\n<li>Directores de preventa de primera l\u00ednea: Contemplen c\u00f3mo sus m\u00e9tricas podr\u00edan mejorar los resultados de su equipo y reducir las fricciones.<\/li>\n<li>Profesionales de la preventa: \u00danase al debate y aporte su punto de vista.<\/li>\n<\/ul>\n<p>Gracias a la disponibilidad de herramientas y productos centrados en la preventa, los directores y responsables de preventa pueden ahora realizar un seguimiento de las actividades y establecer m\u00e9tricas. Pero, \u00bfqu\u00e9 se debe controlar? \u00bfQu\u00e9 hay que medir?<\/p>\n<p>He aqu\u00ed siete m\u00e9tricas que despertar\u00e1n su inter\u00e9s:<\/p>\n<ul>\n<li>N\u00famero de demostraciones desperdiciadas (por ejemplo, visitas al puerto): Para comprender <em>cualificaci\u00f3n<\/em> <em>y<\/em> <em>eficacia del descubrimiento<\/em>un excelente punto de apoyo<\/li>\n<li>Ingresos por demostraci\u00f3n: Para medir <em>demo<\/em> <em>eficacia<\/em> (y no s\u00f3lo actividad)<\/li>\n<li>Ingresos por POC: para medir <em>Eficacia POC<\/em><\/li>\n<li>Negocio cerrado <em>sin<\/em> POC (y los ingresos correspondientes a estas oportunidades): Permite explorar el por qu\u00e9 y el c\u00f3mo.<\/li>\n<li>Margen por POC: Para comprender cu\u00e1l es la mejor manera de <em>utilice<\/em> recursos de preventa<\/li>\n<li>Sin tasas de decisi\u00f3n: Un \u00e1rea con <em>enorme<\/em> \u00a1Impacto!<\/li>\n<li>Tiempo de incorporaci\u00f3n: Una oportunidad para <em>comprimir<\/em> un proceso que dura meses<\/li>\n<\/ul>\n<p>Empecemos por algunos objetivos obvios: productividad y eficacia. Todas las organizaciones se esfuerzan por conseguir estos atributos, pero \u00bfson las mejores mediciones para sus objetivos?<\/p>\n<p>Puede encontrar el saldo de este nuevo eBook <a href=\"https:\/\/greatdemo.com\/es\/metricas-de-preventa-que-medir-y-por-que\/\">aqu\u00ed<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Tus d\u00edas de trabajo pueden estar llenos de actividad, pero las m\u00e9tricas que elijas pueden determinar si tus actividades son eficaces, productivas y significativas. Qu\u00e9 hay en<\/p>","protected":false},"author":2,"featured_media":36353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,9],"tags":[7],"class_list":["post-36352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","category-growth_development","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=36352"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36352\/revisions"}],"predecessor-version":[{"id":36354,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36352\/revisions\/36354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/36353"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=36352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=36352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=36352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}