{"id":36309,"date":"2024-11-18T17:28:51","date_gmt":"2024-11-18T17:28:51","guid":{"rendered":"https:\/\/greatdemo.com\/?p=36309"},"modified":"2024-11-18T17:28:51","modified_gmt":"2024-11-18T17:28:51","slug":"unico","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/unique\/","title":{"rendered":"\u00bf\u00danico?"},"content":{"rendered":"<p>Cada persona cree que es \u00fanica y, por supuesto, lo es. Del mismo modo, las organizaciones de clientes potenciales tambi\u00e9n se consideran \u00fanicas. Esto ofrece una oportunidad clave para el descubrimiento.<\/p>\n<p>Comprender la singularidad percibida por sus clientes potenciales le permitir\u00e1 conocer mejor su cultura: \u00bfC\u00f3mo se ven a s\u00ed mismos?<\/p>\n<p>Los atributos culturales pueden ser desde vigorosos a conformistas, desde cuestionadores a aceptadores, desde inventivos a inmovilistas. He o\u00eddo algunos ejemplos:<\/p>\n<ul>\n<li>\"Somos una start-up...\"<\/li>\n<li>\"Somos una start-up de 9 a\u00f1os...\"<\/li>\n<li>\"Somos una divisi\u00f3n peque\u00f1a pero \u00e1gil en una empresa grande y, por lo dem\u00e1s, estirada...\".<\/li>\n<li>\"Somos lentos y conservadores...\"<\/li>\n<li>\"Tenemos una cultura de ser desafiantes y cuestionadores, pero en el buen sentido...\".<\/li>\n<\/ul>\n<p>Escuchar c\u00f3mo se ven a s\u00ed mismos sus clientes potenciales y c\u00f3mo perciben su singularidad puede decirle mucho sobre la probabilidad de que compren de inmediato frente al pr\u00f3ximo trimestre, el pr\u00f3ximo a\u00f1o o nunca.<\/p>\n<p>Aqu\u00ed tiene m\u00e1s informaci\u00f3n sobre la singularidad organizativa y c\u00f3mo descubrirla. (V\u00e9ase la p\u00e1gina 104 de la secci\u00f3n \"Cultura\" de <a href=\"https:\/\/www.amazon.com\/Doing-Discovery-Important-Enablement-Processes\/dp\/B0B8RJK4C2\/ref=sr_1_1?crid=1U8XAZMG8HBYK&amp;keywords=doing+discovery&amp;qid=1659904849&amp;s=books&amp;sprefix=doing+discovery%2Cstripbooks%2C216&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\">Descubrimiento<\/a>).<\/p>","protected":false},"excerpt":{"rendered":"<p>Cada persona cree que es \u00fanica y, por supuesto, lo es. Del mismo modo, las organizaciones con perspectivas de futuro tambi\u00e9n se consideran \u00fanicas. Esto ofrece una clave<\/p>","protected":false},"author":2,"featured_media":36310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,20],"tags":[7],"class_list":["post-36309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","category-doing_discovery","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=36309"}],"version-history":[{"count":2,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36309\/revisions"}],"predecessor-version":[{"id":36312,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36309\/revisions\/36312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/36310"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=36309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=36309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=36309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}