{"id":36192,"date":"2024-10-28T16:51:56","date_gmt":"2024-10-28T16:51:56","guid":{"rendered":"https:\/\/greatdemo.com\/?p=36192"},"modified":"2024-10-28T16:51:56","modified_gmt":"2024-10-28T16:51:56","slug":"olvidado-vs-verbatim-un-superpoder-narrativo","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/forgotten-vs-verbatim-a-storytelling-superpower\/","title":{"rendered":"Olvidado vs Verbatim: Un superpoder para contar historias"},"content":{"rendered":"<p>Describa una capacidad clave a un cliente potencial como un \"hecho\" o una caracter\u00edstica y a menudo se olvidar\u00e1 r\u00e1pidamente.<\/p>\n<p>Utilice una analog\u00eda o met\u00e1fora convincente y esa capacidad ser\u00e1 recordada, <em>y<\/em> se puede volver a comunicar con \u00e9xito.<\/p>\n<p>Sin embargo, cuando se envuelve la capacidad en una buena historia, no s\u00f3lo la retenci\u00f3n ser\u00e1 alta, sino que el cliente potencial comunicar\u00e1 esa historia a otros con gran precisi\u00f3n, a menudo casi textualmente.<\/p>\n<p>\u00bfQu\u00e9 hace que una historia sea <em>bien<\/em> \u00bfhistoria?<\/p>\n<p>Chip y Dan Heath en <em>Hecho para pegar<\/em> identific\u00f3 cinco elementos clave:<\/p>\n<ul>\n<li>Mensaje sencillo: El concepto o mensaje debe ser claro y f\u00e1cil de entender.<\/li>\n<li>Experiencia real: Debe ser cre\u00edble y percibida como verdadera<\/li>\n<li>Elemento sorpresa: Un giro, acontecimiento o desenlace inesperado genera inter\u00e9s y tensi\u00f3n.<\/li>\n<li>Evoca emociones: Las mejores historias son las que evocan una respuesta emocional<\/li>\n<li>Pertinentes: Las buenas historias se relacionan directamente con el tema o punto clave<\/li>\n<\/ul>\n<p>Una historia con estos cinco elementos puede tomar una idea aburrida y convertirla en algo deliciosamente pegajoso.<\/p>\n<p>M\u00e1s informaci\u00f3n sobre cuentacuentos y demostraciones en <em><a href=\"https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1688763837&amp;sr=1-4\" target=\"_blank\" rel=\"noopener\">GREAT DEMO!<\/a><\/em> Cap\u00edtulo 11 \"Contar historias\" a partir de la p\u00e1gina 332.<\/p>","protected":false},"excerpt":{"rendered":"<p>Describa una capacidad clave a un cliente potencial como un \"hecho\" o una caracter\u00edstica, y a menudo se olvidar\u00e1 r\u00e1pidamente. Utilice una analog\u00eda o met\u00e1fora convincente<\/p>","protected":false},"author":2,"featured_media":36193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[7],"class_list":["post-36192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-storytelling","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=36192"}],"version-history":[{"count":2,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36192\/revisions"}],"predecessor-version":[{"id":36195,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36192\/revisions\/36195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/36193"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=36192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=36192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=36192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}