{"id":33729,"date":"2023-11-28T18:55:24","date_gmt":"2023-11-28T18:55:24","guid":{"rendered":"https:\/\/greatdemo.com\/?p=33729"},"modified":"2023-11-28T18:55:24","modified_gmt":"2023-11-28T18:55:24","slug":"que-deben-tener-en-comun-las-vacas-purpuras-y-las-demostraciones","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/what-should-purple-cows-and-demos-have-in-common\/","title":{"rendered":"\u00bfQu\u00e9 tienen en com\u00fan las vacas p\u00farpuras y las demos?"},"content":{"rendered":"<p class=\"p1\">(\u00bfQu\u00e9 hace que sus demostraciones <i>notable<\/i>?)<\/p>\n<p class=\"p1\">En 2003, Seth Godin public\u00f3 \"<a href=\"https:\/\/www.amazon.com\/Purple-Cow-New-Transform-Remarkable-ebook\/dp\/B00316UMS0\/ref=sr_1_1?crid=3SGMTVTX7UXDS&amp;keywords=purple+cow%2C+new+edition+transform+your+business+by+being+remarkable&amp;qid=1701190642&amp;s=digital-text&amp;sprefix=purple+cow%2Cdigital-text%2C239&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\"><i>La vaca p\u00farpura: Transforme su negocio siendo notable<\/i><\/span><\/a>\", que instaba a las organizaciones a fabricar y comercializar <i>notable<\/i> productos. Su principal argumento era que <i>morado<\/i> vaca destaca entre todas las dem\u00e1s reses por ser \u00fanica, intrigante y digna de menci\u00f3n: \u00a1Es realmente extraordinaria! (Por supuesto, todas las vacas son, ejem, sobresalientes en su campo...)<\/p>\n<p class=\"p1\">Lamentablemente, la mayor\u00eda de las demostraciones son como todos los dem\u00e1s bovinos, aburridas y sin inter\u00e9s, anodinas y olvidables. Encontrar la forma de destacar puede aumentar tus \u00edndices de \u00e9xito y reducir el n\u00famero de demostraciones necesarias para conseguir un pedido.<\/p>\n<p class=\"p1\">Tengo curiosidad: \u00bfqu\u00e9 ha hecho que una demostraci\u00f3n que ha realizado, visto o en la que ha participado sea realmente extraordinaria? Cu\u00e9ntenoslo.<\/p>\n<p class=\"p1\">Podr\u00edan ser historias que resonaron con tanta fuerza que son <i>todav\u00eda<\/i> hoy en d\u00eda, o el uso de accesorios o ayudas visuales que la gente <i>todav\u00eda<\/i> recordar, o cualquier otro ejemplo que hiciera que esa demo destacara con especial intensidad.<\/p>\n<p class=\"p1\">\u00bfQu\u00e9 fue lo m\u00e1s destacable?<\/p>","protected":false},"excerpt":{"rendered":"<p>(En 2003, Seth Godin public\u00f3 \"Purple Cow: Transform Your Business by Being Remarkable\", en el que instaba a las organizaciones a hacer y<\/p>","protected":false},"author":2,"featured_media":33730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,8,10],"tags":[7],"class_list":["post-33729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","category-great-demo-blog","category-methodology_basics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/33729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=33729"}],"version-history":[{"count":2,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/33729\/revisions"}],"predecessor-version":[{"id":33732,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/33729\/revisions\/33732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/33730"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=33729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=33729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=33729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}