{"id":33606,"date":"2023-11-08T16:54:12","date_gmt":"2023-11-08T16:54:12","guid":{"rendered":"https:\/\/greatdemo.com\/?p=33606"},"modified":"2023-11-08T16:54:12","modified_gmt":"2023-11-08T16:54:12","slug":"que-es-el-vocabulario-incontrolado","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/what-is-uncontrolled-vocabulary\/","title":{"rendered":"\u00bfQu\u00e9 es el vocabulario incontrolado?"},"content":{"rendered":"<p class=\"p1\">\"Y ofrecemos el m\u00e1s alto grado de permisividad\", dijo el representante de ventas.<\/p>\n<p class=\"p1\">La mayor\u00eda de los jugadores presentes en la reuni\u00f3n se quedaron con la mirada perdida, pero nadie dijo nada.<\/p>\n<p class=\"p1\">\"Pero espere: \u00a1hay m\u00e1s! Nuestro sistema ofrece <i>din\u00e1mico<\/i> anunci\u00f3 triunfalmente el representante, que esperaba un coro de \"oohs\" y \"aahs\".<\/p>\n<p class=\"p1\">Una vez m\u00e1s, el equipo de prospectos no respondi\u00f3. De hecho, la mayor\u00eda de ellos parec\u00edan confusos y ligeramente molestos. \u00bfQu\u00e9 estaba ocurriendo?<\/p>\n<p class=\"p1\">La vi\u00f1eta anterior era un segmento de una demostraci\u00f3n de producto grabada que estaba revisando en nombre del proveedor que me hab\u00eda pedido comentarios y opiniones. En mis notas, dije que hab\u00eda claramente un problema con el vocabulario controlado frente al no controlado, e inclu\u00ed esta explicaci\u00f3n:<\/p>\n<p class=\"p1\">Mi colega Steve Young me ense\u00f1\u00f3 hace a\u00f1os el vocabulario controlado. Observ\u00f3 que los vendedores utilizan con frecuencia verborrea y jerga que carece de sentido para los clientes potenciales. En aquel momento, nosotros mismos \u00e9ramos muy culpables de ello, pues acab\u00e1bamos de lanzar nuestro nuevo producto estrella, disruptivo y tecnol\u00f3gicamente avanzado.<\/p>\n<p class=\"p1\">Nos hab\u00edamos cocinado un verdadero guiso de expresiones, t\u00e9rminos, frases, palabras, modismos y esl\u00f3ganes que, si bien era apetecible para nosotros, nuestros clientes potenciales lo percib\u00edan como totalmente indigesto.<\/p>\n<p class=\"p1\">Se\u00f1ala que cuando todos los participantes en una reuni\u00f3n comparten una comprensi\u00f3n com\u00fan de los t\u00e9rminos, se trata de \"Vocabulario Controlado\" y se puede disfrutar de una comunicaci\u00f3n precisa. Sin embargo, cuando uno o varios participantes no est\u00e1n familiarizados con una palabra o una frase, la comunicaci\u00f3n clara se ve limitada.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Estos t\u00e9rminos son \"Vocabulario incontrolado\" y son efectivamente <i>rechazado<\/i> por su p\u00fablico. Peor a\u00fan, el vocabulario incontrolado tiende a <i>molestar<\/i> ya que los posiciona como desinformados o algo peor.<\/p>\n<p class=\"p1\">Las lecciones son claras:<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ol class=\"ol1\">\n<li class=\"li1\">Aseg\u00farese de que usted y su cliente potencial comparten la misma terminolog\u00eda.<\/li>\n<li class=\"li1\">Identificar y colmar las lagunas.<\/li>\n<li class=\"li1\">Utilice las palabras del cliente potencial siempre que sea posible.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>\"Y ofrecemos el mayor grado de permisividad\", dijo el representante de ventas. La mayor\u00eda de los posibles jugadores miraron sin comprender.<\/p>","protected":false},"author":2,"featured_media":33607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8,14,11,9],"tags":[7],"class_list":["post-33606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-great-demo-blog","category-advanced_topics","category-beyond_demos","category-growth_development","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/33606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=33606"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/33606\/revisions"}],"predecessor-version":[{"id":33608,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/33606\/revisions\/33608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/33607"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=33606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=33606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=33606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}