{"id":32924,"date":"2023-08-31T18:38:10","date_gmt":"2023-08-31T18:38:10","guid":{"rendered":"https:\/\/greatdemo.com\/?p=32924"},"modified":"2023-11-15T02:45:26","modified_gmt":"2023-11-15T02:45:26","slug":"fabuloso-combustible-para-las-ventas-presenciales-y-el-exito-del-cliente-la-increible-utilidad-de-las-historias-de-exito-informales","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/fabulous-fuel-for-sales-presales-and-customer-success-the-incredible-utility-of-informal-success-stories\/","title":{"rendered":"Fabuloso combustible para ventas, preventas y \u00e9xito de clientes: La incre\u00edble utilidad de las historias de \u00e9xito informales"},"content":{"rendered":"<p><strong>(A Never Stop Learning! Article)<\/strong><\/p>\n<p>What\u2019s in this article for you?<\/p>\n<ul>\n<li>A small investment in time yields surprisingly valuable sales-ready information.<\/li>\n<li>An example!<\/li>\n<li>The enormous gap between what is typically captured and what is possible.<\/li>\n<li>The surprising utility of <em>Informal<\/em> Success Stories.<\/li>\n<li>Two types of use cases.<\/li>\n<li>Three sources for stories.<\/li>\n<li>The process for capturing Informal Success Stories.<\/li>\n<\/ul>\n<p>Here\u2019s one of the best lines I\u2019ve ever heard in sales:<\/p>\n<p>Salesperson: \u201cI\u2019m not here to sell you anything today\u2026\u201d<\/p>\n<p>Collective gasp from the customer audience\u2026!<\/p>\n<p>Salesperson: \u201cI just want to understand how you are using the products you already purchased from us and the value you are receiving.\u201d<\/p>\n<p>A pause, followed by, \u201cBut I <em>will<\/em> be back tomorrow, of course, to try to sell you something else!\u201d<\/p>\n<p>Why did this salesperson begin this conversation? It\u2019s because she knew that the results of this dialog would provide high-octane fuel for her future sales to both new name customers and existing accounts. She understood that investing a few minutes to understand existing customers\u2019 use cases and the associated value they enjoy accelerates future sales and buying processes.<\/p>\n<p>It\u2019s like interviewing a few experienced friends and colleagues before a vacation to a new destination to learn what\u2019s worthwhile and when to go, what tourist traps to avoid, and what rare gems shouldn\u2019t be missed. This brief investment could make the difference between slogging through overcrowded attractions or having the best time ever!<\/p>\n<p><strong>Want an Example?<\/strong><\/p>\n<p>Here\u2019s the kind of success story you can capture (in <a href=\"https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1688763837&amp;sr=1-4\" target=\"_blank\" rel=\"noopener\">Great Demo! Situation Slide<\/a> format):<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"162\">Job Title\/Industry<\/td>\n<td width=\"462\">Chief Revenue Officer; Workforce Solutions Software<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Critical Business Issue<\/td>\n<td width=\"462\">Achieving revenue growth targets, acquiring new customers<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Problems\/Reasons<\/td>\n<td width=\"462\">\u00b7\u00a0 Unable to capture customer interest and drive sales conversions<\/p>\n<p>\u00b7\u00a0 Demonstrations not connecting with prospects<\/p>\n<p>\u00b7\u00a0 Not building trust and rapport<\/p>\n<p>\u00b7\u00a0 Not articulating value adequately<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Specific Capabilities<\/td>\n<td width=\"462\">\u00b7\u00a0 Execute structured, accurate discovery of prospects\u2019 situations<\/p>\n<p>\u00b7\u00a0 Restructure and map demos to prospects\u2019 needs and interests<\/p>\n<p>\u00b7\u00a0 Deliver demos as conversations to increase prospect engagement and participation while driving an urgency to change<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Delta\/Value<\/td>\n<td width=\"462\">Improved sales stages performance:<\/p>\n<p>\u00b7\u00a0 Qualify-to-develop from 50% to 74%<\/p>\n<p>\u00b7\u00a0 Develop-to-prove from 37% to 73%<\/p>\n<p>\u00b7\u00a0 Prove-to-close from 22% to 72%<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Critical Date \/ VRE<\/td>\n<td width=\"462\">Launch Training at SKO; tangible improvements within one quarter<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>This is a real-life customer success story, crisply captured, and ready for use!<\/p>\n<p>The delightfully simple format enables easy documentation, dissemination, and application for multiple sales, marketing, and customer success processes. Now let\u2019s look at how to capture and leverage these success stories.<\/p>\n<p><strong>Fabulous Fuel for Sales, Presales and Customer Success<\/strong><\/p>\n<p>Here\u2019s the key idea: Go visit your new customers several months <em>after<\/em> they purchased your software and well after they have deployed it into production use. Ask them, \u201cHow <em>are<\/em> you using our software? What use cases have you implemented? What value are you receiving?\u201d<\/p>\n<p>What you learn is tremendously important!<\/p>\n<p>You\u2019ll capture success stories and establish references that help you make your next sale, secure renewals, expand deployment into existing customers, and possibly open new markets.<\/p>\n<p>This information is like concentrated fuel for sales engines \u2013 enabling BDRs, SDRs, sales, presales, customer success, and marketing to achieve their goals more rapidly. It also increases the likelihood that your <em>customers<\/em> will be successful, reducing churn, and increasing renewals and expansion.<\/p>\n<p>Critically, you will differentiate yourself from traditional sales organizations by demonstrating that you really<em> care<\/em> about your customers! (Gasp of astonishment.)<\/p>\n<p><strong>Very Valuable, But Rarely Collected<\/strong><\/p>\n<p>If you are in sales or presales, wouldn\u2019t it be wonderful to know, ahead of time, the goals, objectives, and <a href=\"https:\/\/greatdemo.com\/uncovering-critical-business-issues-what-why-and-how\/\">Critical Business Issues<\/a> faced by the prospects you engage? Wouldn\u2019t it be delightful to understand \u2013 again, ahead of time \u2013 the underlying problems that make it hard for your prospects to achieve their goals, and the specific capabilities they need to solve their problems?<\/p>\n<p>Wouldn\u2019t it be fabulous to have a strong understanding of the <a href=\"https:\/\/greatdemo.com\/lets-talk-about-value-uncovering-the-delta\/\">value<\/a> prospects might gain by using your offerings, well before your first conversation with these prospects takes place?<\/p>\n<p>Interviewing <em>current<\/em> customers to collect this information enables customer-facing teams to address prospects more efficiently, and to secure renewals and expand sales to existing customers with greater precision. This same information helps vendor teams execute <a href=\"https:\/\/www.amazon.com\/Doing-Discovery-Important-Enablement-Processes\/dp\/B0B8RJK4C2\/ref=sr_1_1?crid=1U8XAZMG8HBYK&amp;keywords=doing+discovery&amp;qid=1659904849&amp;s=books&amp;sprefix=doing+discovery%2Cstripbooks%2C216&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\">discovery<\/a> much more effectively, and to deliver more compelling and successful <a href=\"https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1688763837&amp;sr=1-4\" target=\"_blank\" rel=\"noopener\">demos<\/a>.<\/p>\n<p>This is the essence of reference selling: sharing how other, <em>similar<\/em> customers addressed their problems using your offerings. This information is truly like concentrated fuel for sales!<\/p>\n<p>Sadly, most vendors do not broadly collect and leverage success story information today. While there are typically a few key references and a certain amount of \u201ctribal knowledge\u201d, most seller teams have only limited personal experiences to draw from.<\/p>\n<p>Accordingly, newer customer-facing staff have a very narrow understanding of real-life customer use cases and ROI. Seasoned team members have more experiences to leverage, but their information is generally bounded by each individual\u2019s customer interactions. In both cases, the depth and extent of that information is limited, and it is typically unstructured, making dissemination and reuse throughout the customer-facing team difficult.<\/p>\n<p>And while many vendors complete \u201cwin\/loss\u201d analyses every quarter, the major focus is on \u201cwhy we won the deal\u201d or \u201cwhy we lost\u201d. Both exercises focus on the mechanics of the deal-making and closing process. Neither provides customer success stories to support future sales.<\/p>\n<p>Ignoring this information would be like trying to drive to the airport during rush hour in some major megalopolis without consulting traffic maps or apps to find the best route. Traditional sales teams languish in bumper-to-bumper traffic and miss their flights; enlightened teams are found relaxing in the frequent flyer lounges, enjoying a drink and a bite prior to boarding!<\/p>\n<p>The sad summary is that most companies simply do not collect this information \u2013 no formal process \u2013 and thereby lose valuable opportunities. Let\u2019s change that!<\/p>\n<p><strong>Formal vs Informal Success Stories<\/strong><\/p>\n<p>Customers who are happy with your offering may be willing to serve as references, providing you with reference stories to support your marketing and sales efforts. These references are the Formal Success Stories that all marketing departments crave, and sales teams consume. That\u2019s the good news.<\/p>\n<p>The bad news regarding Formal Success Stories is that:<\/p>\n<ol>\n<li>There are far too few of them.<\/li>\n<li>They are generally \u201csanitized\u201d to the point of non-relevance.<\/li>\n<li>They age (sometimes rapidly!).<\/li>\n<li>They may not align with your prospects\u2019 regions, size, markets, or other parameters.<\/li>\n<li>They can take <em>forever<\/em> to finalize, pending surviving the associated legal and publication processes!<\/li>\n<\/ol>\n<p>Informal Success Stories, on the other hand, don\u2019t suffer from these challenges. Why? Because you <em>don\u2019t show <\/em>the name of the actual customer, eliminating the need for lengthy reviews and cleansing! This gives them <em>much<\/em> greater flexibility and longevity.<\/p>\n<p>The advantages of Informal Success Stories include:<\/p>\n<ol>\n<li>There are comparatively <em>tons<\/em> of them.<\/li>\n<li>They are focused yet rich with detail.<\/li>\n<li>They can have terrific longevity.<\/li>\n<li>They can be adjusted to align with your prospects\u2019 regions, size, markets, and other parameters.<\/li>\n<li>They only take <em>minutes<\/em> to generate and share!<\/li>\n<\/ol>\n<p>Seasoned customer-facing staff are often walking, talking databases of Informal Success Stories based on their years of experiences working with their customers. For every Formal Success Story that gets published, there might be <em>dozens<\/em> of Informal Success Stories waiting to be harvested, organized, and shared!<\/p>\n<p>Whether you are working to capture actual references or Informal Success Stories, you need to have structured <em>conversations<\/em>! Let\u2019s start with conversations with customers, first, then extend the ideas to collecting information from your team.<\/p>\n<p>Some organizations have dubbed these, \u201cWhy <em>did<\/em> they buy?\u201d exercises. Others simply call them \u201ccustomer success stories\u201d. They are structured, extremely valuable interviews with current customers to capture the use cases and value gained.<\/p>\n<p><strong>What Can You Learn?<\/strong><\/p>\n<p>When you <em>do<\/em> sit with your existing customers to have the success story or \u201cWhy <em>did<\/em> you buy?\u201d conversation, you\u2019ll learn what they like about your product(s), as well as what they dislike or desire to see changed. This information is a good starting point and should be captured.<\/p>\n<p>However, your objective is to uncover complete use case information. During a success story conversation, you\u2019ll likely learn two wonderfully useful sets of use case information:<\/p>\n<ol>\n<li>Use cases your customers have deployed that were <em>expected<\/em> to be implemented.<\/li>\n<li>Use cases your customers have addressed that were <em>unexpected<\/em> or unanticipated at the time of purchase, but were discovered and implemented by customers on their own.<\/li>\n<\/ol>\n<p><strong>Expected Use Cases<\/strong><\/p>\n<p>The first group are use cases that your customers planned to implement when they purchased your product(s) and did indeed roll out. In collecting these use cases, you should ask:<\/p>\n<ul>\n<li>What use case(s) did you deploy?<\/li>\n<li>Who are the current users and how many?<\/li>\n<li>What value, in terms of time, people, or money, have you gained as a result?<\/li>\n<\/ul>\n<p>I recommend using Great Demo! Situation Slide format to guide the conversation:<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"162\">Job Title\/Industry<\/td>\n<td width=\"462\">For each individual you interview\u2026<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Critical Business Issue<\/td>\n<td width=\"462\">What top level challenge was that individual facing? What goal or objective was at risk (and did they achieve it or are on their way)?<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Problems\/Reasons<\/td>\n<td width=\"462\">What was their pre-solution situation? What did they have in place before (or not have in place)? What were their &#8220;pain&#8221; points?<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Specific Capabilities<\/td>\n<td width=\"462\">What capabilities, in particular, was this person looking for in a solution? And what Specific Capabilities are they now consuming from your software that provides the solution?<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Delta\/Value<\/td>\n<td width=\"462\">What value has this person gained or loss avoided? (This is best expressed as tangible numbers in terms of time saved, people redeployed, money gained, fines avoided, etc.)<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Critical Date<\/td>\n<td width=\"462\">Was there a date or event that drove the need to have a solution in place? Did they meet that deadline?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>While you want to keep track, internally, of which customer provided each Success Story, you can remove the name of the specific customer (and any other confidential information) and begin leveraging this use case right away as an Informal Success Story!<\/p>\n<p><strong>Using Informal Success Stories to Drive Sales and Buying Processes<\/strong><\/p>\n<p>Sales, presales, and customer success teams find this information invaluable when prospecting for new customers. Presenting a prospect with success stories of how <em>other<\/em> customers in <em>similar<\/em> situations addressed their challenges generates real interest in learning more. Informal Success Stories enable customer-facing teams to establish credibility with their prospects to move the sales process forward faster.<\/p>\n<p>[See Chapter 11 Vision Generation Demos in <a href=\"https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1688763837&amp;sr=1-4\" target=\"_blank\" rel=\"noopener\">Great Demo! Third Edition<\/a>, starting on page 258, for details on using Informal Success Stories with new prospects.]<\/p>\n<p>High-performing sales reps know that prospects are <em>much<\/em> more interested in learning how your organization has helped other, similar customers solve their business problems, as opposed to being flogged with another interminable <a href=\"https:\/\/greatdemo.com\/32897-2\/\">corporate overview<\/a> or product presentation!<\/p>\n<p>Customer success teams know that success stories catalyze adoption, renewals, and expansion, particularly if these success stories come from <em>within<\/em> the customer base.<\/p>\n<p>Astute marketing and enablement professionals know that these success stories are the single most important asset of their go-to-market materials. Great marketing teams produce libraries of high-probability use cases supported by these success stories to equip the field.<\/p>\n<p>Sales, presales, customer success, and enablement personnel take these same use cases and success stories and integrate them into specific sales process steps and motions (e.g., for Vision Generation Demos, discovery conversation prompters, and value analysis examples).<\/p>\n<p>Leveraging a library of success stories is like rolling down an empty modern highway in a self-driving car, preprogrammed with your desired destination, vs laboring up muddy, rutted dirt roads and navigating (poorly!) with inadequate ancient paper maps.<\/p>\n<p><strong>Unexpected Use Cases \u2013 High Octane!<\/strong><\/p>\n<p>How many times have you visited a customer and found that they are using your software in ways that are truly terrific and wholly unique? When you see these use cases, don\u2019t you get excited to see the novel ways customers are using your software\u2019s capabilities? (You should!)<\/p>\n<p>What does this information represent?<\/p>\n<p>These new use cases and success stories enable you to expand your footprint into existing customers, entrench current users more deeply and engage new users, all while providing additional and unanticipated value to drive renewals. These use cases are often the vehicles to enter new markets or address new players in existing markets.<\/p>\n<p>These unexpected use cases are truly <em>remarkable<\/em> opportunities: They are high octane fuel!<\/p>\n<p>But like an internal combustion engine, gasoline doesn\u2019t magically flow into your car\u2019s fuel tank on its own, you need to actually <em>have<\/em> these \u201cWhy <em>did <\/em>you buy?\u201d success story conversations with your customers. Best performing organizations <em>schedule<\/em> these dialogs at a cadence that map to the expected completion of Value Realization Events, for example (see page 110 in the paperback version of <a href=\"https:\/\/www.amazon.com\/Doing-Discovery-Important-Enablement-Processes\/dp\/B0B8RJK4C2\/ref=sr_1_1?crid=1U8XAZMG8HBYK&amp;keywords=doing+discovery&amp;qid=1659904849&amp;s=books&amp;sprefix=doing+discovery%2Cstripbooks%2C216&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\"><em>Doing Discovery<\/em><\/a> for more on Value Realization Events).<\/p>\n<p><strong>Refining Your Own Success Stories<\/strong><\/p>\n<p>So far, we\u2019ve travelled down the roads leading to customer interviews, but you probably <em>also <\/em>have fabulous energy sources much closer to home. Earlier, I mentioned that many of your more seasoned customer-facing staff have personal collections of success stories: Now it is time to collect, refine and add these to your fuel stocks.<\/p>\n<p>You can follow the same process outlined previously. Interview or simply ask team members to document one or more success stories, using the Great Demo! Situation Slide format.<\/p>\n<p>A very rewarding exercise is to leverage events where your team has already gathered together. Dedicate 30 minutes, for example, to generating a collection of success stories. For a team of 25 folks, you could easily produce 25-50 success stories in this half an hour!<\/p>\n<p>Invest another 30 minutes to have volunteers present their efforts, and you\u2019ll find that this session may be the single most valuable portion of the entire gathering! You\u2019ll hear team members <em>immediately<\/em> ask for copies of all the <em>other<\/em> participants\u2019 success stories.<\/p>\n<p>It\u2019s like suddenly finding a highly productive oil well right on your own property. (Or, since we want to move away from fossil fuels, it\u2019s like suddenly finding an inventory of novel, highly efficient battery materials in your storeroom!)<\/p>\n<p><strong>Users\u2019 Group Meetings: Power from Fusion!<\/strong><\/p>\n<p>I\u2019m a huge fan of users\u2019 group meetings. While most vendors think in terms of presenting product road maps and taking feature requests, <em>customers<\/em> are also interested in something else.<\/p>\n<p>Why do customers attend users\u2019 group meetings? Three reasons, typically:<\/p>\n<ol>\n<li>The free bar, of course (at face-to-face meetings).<\/li>\n<li>To see the product road map (and contribute to it).<\/li>\n<li>To learn how <em>other <\/em>customers are successfully using the vendor\u2019s software and to learn about <em>new<\/em> use cases.<\/li>\n<\/ol>\n<p>This last item is often the most compelling! Organize specific success story sessions for customers to share their non-confidential applications and use cases with other customers and, of course, your team. Customers are often very proud of their work and are happy to present their stories.<\/p>\n<p>Whenever you gather your customers together, whether face-to-face or over the web, organize sessions to encourage these exchanges. You\u2019ll find this form of fusion to be fantastic!<\/p>\n<p><strong>Fill the Tank!<\/strong><\/p>\n<p>I strongly recommend that companies collect and organize both the expected and the novel use cases along with the commensurate success stories, and disseminate them to the field. This is a perfect use of sales enablement tools.<\/p>\n<p>Identify which group or groups should engage customers in these conversations, and establish regular cadences based on how long it takes for your specific products to begin to deliver value.<\/p>\n<p><strong>Who Should Collect This Information?<\/strong><\/p>\n<p>It would be wonderful if salespeople took the initiative to collect this information. What a pleasant surprise it would be if a salesperson visited a customer with our opening story, \u201cI\u2019m not here to sell you anything today; I would just like to better understand how you are using the tools you\u2019ve already licensed from us!\u201d\u00a0 (How delightful; how refreshing; how differentiating!)<\/p>\n<p>While truly exceptional sales performers often <em>do<\/em> have these conversations, most sales staff do not. Their motivation is driven by compensation to achieve quota, which generally means moving on to the <em>next<\/em> prospect as fast as possible.<\/p>\n<p>Customer success staff often take responsibility for meeting with existing customers to collect this information. They are a natural hub for capturing, publishing, and disseminating the success stories and use cases they acquire.<\/p>\n<p>Sales enablement groups are also structured to gather and broadcast success stories. As the implementers and managers of salesforce automation and enablement systems, they can take advantage of the available tools and technologies for archiving and delivering success stories to the field.<\/p>\n<p>Finally, presales staff are particularly well-positioned to gather this information. Why? Because customers perceive them as particularly trustworthy and credible. Presales folks are able to sit side-by-side (in a real or virtual sense) with their customers to see and discuss the use cases in action. Customers are generally delighted to share the work they have done and often welcome the opportunity to do so.<\/p>\n<p>I recommend implementing a structured approach to capture and disseminate this information. One or more of the groups above should be selected and assigned concrete objectives to meet with customers to collect success story and use case information. Objectives can easily be defined, and progress measured to track the success of the effort. Consider: A team of 10 presales folks tasked to capture 1 success story per quarter yields 40 stories each year. Now <em>that\u2019s<\/em> filling the tank!<\/p>\n<p><strong>Timing <\/strong><strong><em>Is<\/em><\/strong><strong> Important<\/strong><\/p>\n<p>When should you collect these success stories?<\/p>\n<p>Too soon after \u201cgo live\u201d and customers may not have sufficient data for the <em>value<\/em> elements of the discussion. Too late and they may have forgotten their previous pains: How long it took previously (vs now), how many people were involved, how many steps, etc.<\/p>\n<p>As memories fade, trying to calculate the value associated with the change from \u201cbefore\u201d to \u201cafter\u201d will get harder. Customer success and account management teams should make these success story conversations part of the plan for \u201ccheck-in\u201d meetings or QBRs.<\/p>\n<p>However, do <em>not<\/em> schedule these conversations too close to renewal dates. That\u2019s <em>way<\/em> too late!<\/p>\n<p><strong>Fantastic Fuel for Your Business<\/strong><\/p>\n<p>Acquiring these use cases and success stories takes work, but the return on this investment is truly terrific. Since most organizations do <em>not<\/em> have success story programs in place, this is a critical opportunity to differentiate. While companies without programs are starved for field-enabling fuel, your teams will be purring smoothly (and rapidly) on all cylinders\u2026!<\/p>\n<p>So, fill the tank and be one of the high-performing vendors who re-engage customers to learn how they are using your products and the value they are enjoying. Inject this fabulous fuel into your field organization and enjoy the feel of the entire team accelerating!<\/p>\n<p>&nbsp;<\/p>\n<p>Copyright \u00a9 2005-2023 The Second Derivative \u2013 All Rights Reserved.<\/p>\n<p>To learn the methods introduced above, consider enrolling in a Great Demo! Doing Discovery or Demonstration Skills <a href=\"https:\/\/greatdemo.com\/training\/\">Workshop<\/a>. For more demo and discovery tips, best practices, tools and techniques, explore our blog and articles on the Resources pages of our website at <a href=\"https:\/\/GreatDemo.com\" target=\"_blank\" rel=\"noopener\">https:\/\/GreatDemo.com<\/a> and join the <a href=\"https:\/\/www.linkedin.com\/groups\/2430414\/\" target=\"_blank\" rel=\"noopener\">Great Demo! &amp; Doing Discovery LinkedIn Group<\/a> to learn from others and share your experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Un art\u00edculo de \u00a1Nunca dejes de aprender!) \u00bfQu\u00e9 hay en este art\u00edculo para usted? Una peque\u00f1a inversi\u00f3n de tiempo produce informaci\u00f3n sorprendentemente valiosa lista para la venta. Un ejemplo El sitio<\/p>","protected":false},"author":2,"featured_media":33650,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,15,20,8,21],"tags":[6,7],"class_list":["post-32924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond_demos","category-customer_success","category-doing_discovery","category-great-demo-blog","category-vision_generation","tag-articles","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/32924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=32924"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/32924\/revisions"}],"predecessor-version":[{"id":33651,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/32924\/revisions\/33651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/33650"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=32924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=32924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=32924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}