{"id":32557,"date":"2023-07-05T17:27:49","date_gmt":"2023-07-05T17:27:49","guid":{"rendered":"https:\/\/greatdemo.com\/?p=32557"},"modified":"2023-07-05T17:27:49","modified_gmt":"2023-07-05T17:27:49","slug":"gastar-invertir","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/spend-vs-invest\/","title":{"rendered":"\"Gastar\" frente a \"Invertir"},"content":{"rendered":"<p>He observado que muchos de los vendedores y prevendedores m\u00e1s experimentados y con m\u00e1s \u00e9xito utilizan el t\u00e9rmino \"invertir\" cuando hablan de precio y valor con clientes y clientes potenciales, en lugar de \"gastar\", \"coste\" o \"precio\".<\/p>\n<p>Por ejemplo, en lugar de decir: \"Nuestro software cuesta $150.000...\", dir\u00e1n: \"Usted...\". <em>invertir<\/em> $150.000 en este esfuerzo...\"<\/p>\n<p>O, mejor a\u00fan, una vez establecido el valor:<\/p>\n<p>\"Su inversi\u00f3n monetaria en este proyecto ser\u00e1 de $150.000, que se ver\u00e1 recompensada con un retorno de la inversi\u00f3n de $600.000 en dieciocho meses...\"<\/p>\n<p>\u00a1Delicioso!<\/p>","protected":false},"excerpt":{"rendered":"<p>He observado que muchos de los vendedores y prevendedores m\u00e1s experimentados y con m\u00e1s \u00e9xito utilizan el t\u00e9rmino \"invertir\" cuando hablan de precio y valor con los clientes potenciales.<\/p>","protected":false},"author":2,"featured_media":32558,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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