{"id":32089,"date":"2023-04-10T15:58:02","date_gmt":"2023-04-10T15:58:02","guid":{"rendered":"https:\/\/greatdemo.com\/?p=32089"},"modified":"2023-04-10T15:58:02","modified_gmt":"2023-04-10T15:58:02","slug":"cuentacuentos-umami","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/storytelling-umami\/","title":{"rendered":"Umami narrativo"},"content":{"rendered":"<p class=\"p1\">C\u00f3mo es una buena historia <i>gran<\/i>?<\/p>\n<p class=\"p1\">La historia <i>s\u00ed mismo<\/i> puede tener todos los elementos de una buena historia (v\u00e9ase el libro de Chip y Dan Heath <i>Hacer para pegar<\/i>), incluyendo:<\/p>\n<ul>\n<li class=\"p1\">Mensaje sencillo:<span class=\"Apple-converted-space\">\u00a0 <\/span>El concepto o mensaje debe ser claro y f\u00e1cil de entender.<\/li>\n<li class=\"p1\">Experiencia real:<span class=\"Apple-converted-space\">\u00a0 <\/span>Tiene que ser cre\u00edble y percibida como verdadera<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"p1\">Elemento sorpresa: Un giro, acontecimiento o desenlace inesperado genera inter\u00e9s y tensi\u00f3n.<\/li>\n<li class=\"p1\">Evoca emociones:<span class=\"Apple-converted-space\">\u00a0 <\/span>Las mejores historias son las que generan una respuesta emocional<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"p1\">Relevante:<span class=\"Apple-converted-space\">\u00a0 <\/span>Las buenas historias se relacionan directamente con el tema o punto clave<\/li>\n<\/ul>\n<p class=\"p1\">Es un magn\u00edfico punto de partida. Sin embargo, la forma en que la historia <i>dijo a<\/i> puede tener un enorme impacto en su recepci\u00f3n y retenci\u00f3n.<\/p>\n<p class=\"p1\">\u00a1Cuando probamos los alimentos, solemos evaluar los cuatro sentidos del gusto: salado, dulce, \u00e1cido y amargo, pero el quinto sentido, el umami, nos proporciona una experiencia m\u00e1s rica que a menudo se describe como sabrosa, compleja, \"\u00f1am\" u \"om nom nom\"...!<\/p>\n<p class=\"p1\">En la narraci\u00f3n, se aplica el mismo principio y puede marcar la diferencia entre \"adecuado\" y \"excepcional\".<\/p>\n<p class=\"p1\">Los elementos umami de la narraci\u00f3n pueden incluir el tono, la velocidad, la din\u00e1mica, las pausas y otros factores de sincronizaci\u00f3n, las expresiones faciales, la postura, los gestos y otros movimientos. Por ejemplo, levantar una ceja puede tener un impacto sorprendente.<\/p>\n<p class=\"p1\">Considera la posibilidad de a\u00f1adir una pizca de umami narrativo y haz que tus historias sean realmente deliciosas.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 hace grande a una buena historia? La historia en s\u00ed puede tener todos los elementos de una buena historia (v\u00e9ase Make<\/p>","protected":false},"author":2,"featured_media":32090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,8,18],"tags":[7],"class_list":["post-32089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","category-great-demo-blog","category-storytelling","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/32089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=32089"}],"version-history":[{"count":0,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/32089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/32090"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=32089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=32089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=32089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}