Los departamentos de ventas y preventa, en particular, son los principales transmisores de las necesidades de los clientes a los equipos de producto. Tengo curiosidad: \u00bfcu\u00e1n granular, o quiz\u00e1s cu\u00e1n completa<\/i>\u00bfes eso comunicaci\u00f3n?<\/p>\n
Acabo de tener una conversaci\u00f3n con un vendedor que afirmaba repetida y en\u00e9rgicamente que su empresa escucha a sus clientes. Le pregunt\u00e9: \"\u00bfQu\u00e9 significa esto?\".<\/p>\n
Por ejemplo, \u00bfest\u00e1 escuchando a sus clientes, a sus clientes potenciales o a ambos? \u00bfDicen lo mismo? \u00bfY qu\u00e9 escucha en relaci\u00f3n con los distintos casos de uso?<\/p>\n
\u00bfQu\u00e9 dicen los de la Mayor\u00eda Temprana? \u00bfEn qu\u00e9 se diferencian de la Mayor\u00eda Tard\u00eda, de los Innovadores, de los Adoptadores Tempranos (y de los Seguidores R\u00e1pidos) y de los Retrasados?<\/p>\n
Si quiere mejorar un producto o servicio existente, probablemente obtendr\u00e1 una buena orientaci\u00f3n de los clientes actuales que pertenecen a los segmentos mayoritarios. Si quiere cambiar significativamente un producto o servicio para dirigirse a mercados adyacentes o alcanzar objetivos similares, probablemente tenga que escuchar a los clientes potenciales. Y si quiere introducirse en un espacio totalmente nuevo, es posible que necesite comprometerse con los Innovadores, en particular.<\/p>\n
Quiz\u00e1 haya que incluir estos par\u00e1metros y otros relacionados en las comunicaciones del campo al producto... \u00bfSe hace?<\/p>","protected":false},"excerpt":{"rendered":"
Los departamentos de ventas y preventa, en particular, son los principales transmisores de las necesidades de los clientes a los equipos de producto. Tengo curiosidad: \u00bfhasta qu\u00e9 punto es granular o completa esa comunicaci\u00f3n?<\/p>","protected":false},"author":2,"featured_media":28020,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,11,20,8],"tags":[7],"class_list":["post-28019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","category-beyond_demos","category-doing_discovery","category-great-demo-blog","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/28019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=28019"}],"version-history":[{"count":0,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/28019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/28020"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=28019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=28019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=28019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}