{"id":27826,"date":"2022-03-25T08:58:26","date_gmt":"2022-03-25T15:58:26","guid":{"rendered":"https:\/\/greatdemo.com\/?p=27826"},"modified":"2023-01-27T22:36:40","modified_gmt":"2023-01-27T22:36:40","slug":"contar-los-numeros-el-arte-y-la-ciencia-de-comunicar-numeros-un-libro-informe","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/making-numbers-count-the-art-and-science-of-communicating-numbers-a-book-report\/","title":{"rendered":"Hacer que los n\u00fameros cuenten: El arte y la ciencia de comunicar n\u00fameros - Informe de un libro"},"content":{"rendered":"<p>Se trata de un libro estupendo que merece la pena que lean los responsables de preventa, ventas, marketing y atenci\u00f3n al cliente. \u00bfPor qu\u00e9? Porque descubrir y comunicar <em>valor<\/em> requiere (gasp) el uso de n\u00fameros (y a veces - doble gasp -). <em>matem\u00e1ticas<\/em>)!<\/p>\n<p><em>Hacer que los n\u00fameros cuenten<\/em> presenta formas sencillas y eficaces de hacer que los n\u00fameros sean comprensibles y convincentes. Por ejemplo <em>mucho<\/em> m\u00e1s f\u00e1cil de recordar redistribuyendo ~10 ETC frente a 9,725 ETC. Aunque la segunda cifra es m\u00e1s exacta, muy poca gente la recordar\u00e1. <em>o<\/em> ser capaz de conceptualizar 0,725 de un humano...<\/p>\n<p>Del mismo modo, mientras que la mayor\u00eda de nosotros puede imaginarse f\u00e1cilmente un grupo de 4 personas y muchos pueden visualizar un aula con 25 personas, es muy dif\u00edcil imaginar c\u00f3mo es un grupo de 1.000 personas o un recinto de conciertos con capacidad para 20.000 personas, como un estadio de baloncesto como el Chase Center de San Francisco (\u00bfves lo que he hecho ah\u00ed?).<\/p>\n<p><em>Hacer que los n\u00fameros cuenten<\/em> ofrece herramientas y m\u00e9todos para dar sentido a los n\u00fameros, un conjunto de habilidades que los equipos de atenci\u00f3n al cliente deber\u00edan adoptar.<\/p>\n<p>Compru\u00e9belo <a href=\"https:\/\/www.amazon.com\/Making-Numbers-Count-Science-Communicating-ebook\/dp\/B08VJKX427\/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1648164042&amp;sr=1-4-795edd5f-cc24-47c7-9173-701523fd4bcf\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Making Numbers Count ofrece herramientas y m\u00e9todos para dar sentido a los n\u00fameros, un conjunto de habilidades que los equipos de atenci\u00f3n al cliente deber\u00edan adoptar.<\/p>","protected":false},"author":2,"featured_media":27827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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