{"id":26023,"date":"2021-03-09T09:53:12","date_gmt":"2021-03-09T17:53:12","guid":{"rendered":"https:\/\/greatdemo.com\/?p=26023"},"modified":"2023-01-27T22:40:58","modified_gmt":"2023-01-27T22:40:58","slug":"debe-haber-movimientos-de-ventas-y-de-ventas-presenciales","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/should-there-be-both-sales-and-presales-motions\/","title":{"rendered":"\u00bfDeber\u00eda haber tanto mociones de venta como de preventa?"},"content":{"rendered":"<p class=\"p1\">HubSpot define el movimiento de ventas como: \"Un movimiento de ventas es la combinaci\u00f3n de los pasos procesables y la filosof\u00eda general de ventas que una organizaci\u00f3n emplea para vender un producto o servicio a clientes potenciales y clientes.  Los movimientos de ventas suelen variar en funci\u00f3n de la naturaleza de la empresa que los promulga y de la persona compradora a la que esa empresa intenta atraer.\"<\/p>\n<p class=\"p1\">Una b\u00fasqueda en Google de \"sales motion\" arroja \"Alrededor de 18.800.000 resultados\", con cientos (probablemente miles) que utilizan el t\u00e9rmino exacto...<\/p>\n<p class=\"p1\">La b\u00fasqueda \"presales motion\" gener\u00f3 \"Alrededor de 1.390.000 resultados\", pero s\u00f3lo uno utilizaba el t\u00e9rmino exacto.  (Que fue hecho por m\u00ed, describiendo la formaci\u00f3n Great Demo! en la p\u00e1gina de Educaci\u00f3n Colectiva de Preventa).<\/p>\n<p class=\"p1\">Lamentablemente, no existe una definici\u00f3n para las Mociones de Preventa... \u00a1Quiz\u00e1s deber\u00eda haberla!  He aqu\u00ed un borrador, basado en la redacci\u00f3n de HubSpot anterior:<\/p>\n<p class=\"p1\">\"Una Moci\u00f3n de Preventa es la combinaci\u00f3n de los pasos accionables y la filosof\u00eda general de preventa que una organizaci\u00f3n emplea para asegurar el cierre t\u00e9cnico o la victoria de un producto o servicio ante prospectos y clientes.\"<\/p>\n<p class=\"p1\">\u00bfAlgunos ejemplos de mociones de preventa?  Que tal:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Descubrimiento que complementa y va m\u00e1s all\u00e1 del Descubrimiento de ventas<\/li>\n<li class=\"li1\">Demostraciones de generaci\u00f3n de visi\u00f3n (podr\u00edan ser tanto movimientos de venta como de preventa)<\/li>\n<li class=\"li1\">Reingenier\u00eda de la visi\u00f3n<\/li>\n<li class=\"li1\">Mapa de soluciones<\/li>\n<li class=\"li1\">Demostraciones t\u00e9cnicas<\/li>\n<li class=\"li1\">Ejecuci\u00f3n de POC (y \"talleres\", POV, etc.)<\/li>\n<li class=\"li1\">Cualquier \"movimiento\" realizado exclusiva o t\u00edpicamente por preventas en el proceso de asegurar el cierre t\u00e9cnico o la victoria...<\/li>\n<\/ul>\n<p class=\"p1\">\u00bfQu\u00e9 opinas?<\/p>","protected":false},"excerpt":{"rendered":"<p>Lamentablemente, no existe una definici\u00f3n para las Mociones de Preventa... \u00a1Quiz\u00e1s deber\u00eda haberla!  He aqu\u00ed un borrador, basado en la redacci\u00f3n de HubSpot anterior:<\/p>\n<p>\"Una Moci\u00f3n de Preventa es la combinaci\u00f3n de los pasos accionables y la filosof\u00eda general de preventa que una organizaci\u00f3n emplea para asegurar el cierre t\u00e9cnico o la victoria de un producto o servicio ante prospectos y clientes.\"<\/p>","protected":false},"author":2,"featured_media":26024,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,11,8,9,13],"tags":[7],"class_list":["post-26023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","category-beyond_demos","category-great-demo-blog","category-growth_development","category-mostly_for_managers","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/26023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=26023"}],"version-history":[{"count":0,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/26023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/26024"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=26023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=26023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=26023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}