{"id":25842,"date":"2021-01-19T14:10:47","date_gmt":"2021-01-19T22:10:47","guid":{"rendered":"https:\/\/greatdemo.com\/?p=25842"},"modified":"2023-01-27T22:40:58","modified_gmt":"2023-01-27T22:40:58","slug":"la-demo-versa-antes-de-que-yo-te-desmotive-porque-no-me-desmotivas","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/the-reverse-demo-before-i-demo-to-you-why-dont-you-demo-to-me\/","title":{"rendered":"La demostraci\u00f3n inversa: Antes de que yo te haga una demostraci\u00f3n, \u00bfpor qu\u00e9 no me la haces t\u00fa a m\u00ed?"},"content":{"rendered":"

Este es un m\u00e9todo Discovery estupendo...<\/p>\n

Si quiere desplazar a un sistema existente (de la competencia o creado por un cliente), un planteamiento estupendo es solicitar una \"demostraci\u00f3n inversa\".\u00a0 <\/span>Sus objetivos son:<\/p>\n

    \n
  1. Vea lo que el cliente potencial le gusta<\/i> en el producto incumbente.\u00a0 <\/span>\u00a1As\u00ed evitar\u00e1 menospreciar las capacidades que el posible cliente aprecia...!<\/li>\n
  2. Vea lo que el cliente potencial no<\/i> como - y explorar la profundidad del dolor, el impacto y el valor, etc. asociados a la realizaci\u00f3n de un cambio.<\/li>\n
  3. Si est\u00e1 familiarizado con la oferta de la competencia, tambi\u00e9n puede darse cuenta de que hay capacidades que su cliente potencial puede estar ajeno a<\/i> - esto tambi\u00e9n deber\u00eda ayudar a su causa.<\/li>\n<\/ol>\n

    Varios profesionales de Great Demo informan de que han incorporado este paso a su proceso est\u00e1ndar de descubrimiento con gran \u00e9xito:\u00a0 <\/span>\"Antes de que te haga una demostraci\u00f3n, \u00bfpor qu\u00e9 no me la haces t\u00fa a m\u00ed?\".<\/p>","protected":false},"excerpt":{"rendered":"

    Si quiere desplazar a un sistema existente (de la competencia o creado por un cliente), un planteamiento estupendo es solicitar una \"demostraci\u00f3n inversa\". <\/p>","protected":false},"author":2,"featured_media":25843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,20,8],"tags":[7],"class_list":["post-25842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","category-doing_discovery","category-great-demo-blog","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/25842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=25842"}],"version-history":[{"count":0,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/25842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/25843"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=25842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=25842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=25842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}