Demo Don’t: “What We Call…” - Great Demo

Demo Don’t: “What We Call…”

I was watching a demo yesterday and heard the presenter use the phrase, “What we call a ___” multiple times. Was it important that the prospect know and remember that vendor jargon? Nope!

We humans can only keep track of a very limited number of new pieces of information, so keep your demos focused on what is truly important. Feature names and even product names are largely irrelevant. It’s what they do, the solution and value they provide, that should be communicated.

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