You’d planned on two hours with your prospect when you set up the meeting a week ago. Is there any reason this might have changed?
Your prospect joins you at 10:00 AM and you dive into your agenda. Your team delivers a Corporate Overview presentation followed, after twenty minutes, by a long, linear demo.
Your key contact looks at their watch and says, “Um, can you please wrap things up in the next five minutes? We have an all-hands meeting scheduled at 11:00…” You end the demo without ever reaching your big “Wow!” screen and ask to schedule another demo!
Similarly, don’t reconfirm the list of participants or their objectives. It is such a delight to enter a room or join a virtual room of twenty people when you were expecting two and haven’t had a chance to do discovery with any of the new folks. (Returning us to Demo Don’t Number 1, again!)
Solution? Ask four questions at the very beginning of your demo meetings:
- What’s your name? (If you don’t already know.)
- What’s your job title? (Ditto.)
- What are your objectives for this meeting? (Or reconfirm.)
- What are your time constraints? (Reconfirm!)
This is #4 of The Stunningly Awful Demos Top Ten List – you can find all ten (plus a bonus) here!
https://greatdemo.com/stunningly-awful-demos-top-ten-list-of-demo-donts/