Marketing Topics - Great Demo

Marketing Topics

The Myth of the Informed Buyer

SiriusDecisions, Forrester, and others note that buyers have often completed 67% of their buying journey before engaging with live sellers. This has resulted in an assumption (by both buyers and vendors) that buyers know all about vendor offerings before any buyer-seller conversations take place.

This is incorrect!

A New “Touch” in the New Normal

I was recently asked the following question in an interview:

“While business travel appears to be opening up, it looks like working from home is going to stay with us for the foreseeable future.  How should executives gear up to the changing times?”

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