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Using AI to Annoy Prospects?
AI personalizes but often without correct context. I can’t tell you how many LinkedIn messages I get that are “personalized” but ignore key information.
Using AI to Annoy Prospects? Read More »
Marketing Topics
Arithmancy: The Magic of Numbers!
How a Little Goes a Long Way: 3 Minutes Equals $24 Million Some years ago, there was an explosion of interest in electronic health
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The Content-Free Buzzword-Compliant Vocabulary List
“Our powerful software is flexible, intuitive, easy-to-use and integrates seamlessly with your other tools. Robust and scalable, your organization can enjoy the benefits of
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Upcoming Webinar: Are You Using No-touch, Low-touch, and Ignition Demos to Your Advantage?
Ignoring passive “just browsing” buyers may cause you to jeopardize tomorrow’s prospects…
A Simple, Terrific Qualification Test
Just browsing prospects don’t want discovery; Active buying prospects often want to be discovered…!
A Simple, Terrific Qualification Test Read More »
The New Normal of B2B SaaS Sales – Webinar Recordings
Great Demo!’s Peter Cohan joined Demodesk’s CEO Veronika Riederle for a two-part interview, exploring “How has the Discovery process changed with COVID?” and the new concept of Ignition Demos.
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Some Observations – Exploring the Data in Consensus’ 2021 Sales Engineering and Workload Report
Consensus graciously provided me with access to the data in their “2021 Sales Engineering and Workload Report” – here are some interesting observations.
The Myth of the Informed Buyer
SiriusDecisions, Forrester, and others note that buyers have often completed 67% of their buying journey before engaging with live sellers. This has resulted in an assumption (by both buyers and vendors) that buyers know all about vendor offerings before any buyer-seller conversations take place.
This is incorrect!
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Automated Demo Content – Getting It Right
You’ve been asked to put together the content for an automated or recorded demo – where do you start? What should be included?
Automated Demo Content – Getting It Right Read More »
Automated Demo Content – Webinar Recording
You’ve been asked to put together the content for an automated or recorded demo – where do you start? What should be included?
Automated Demo Content – Webinar Recording Read More »