Great Demo!

Our Popular Books

Doing Discovery

Peter E. Cohan
A head of sales commented, “80% of my team believes they do a good job with discovery, but sadly they do not – they don’t know what they don’t know…!”
Where do you stand with your discovery skills?
Most sales, presales, and customer-facing teams are operating at Level 2 or 3, with a few at Level 4 – this leaves a lot of room for improvement!

And, as Cohan notes, “the vendor who is perceived by the prospect as doing a superior job in discovery is in a competitively advantageous position.”

Reading and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.

There are now over 2150 copies purchased, including nearly 350 Audiobooks. Advantage goes to the early adopter!

Great Demo!

Peter E. Cohan

Great Demo! is in its second edition and was substantially updated to address new situations and best practices. Over 38,000 copies have been purchased, including nearly 3700 Audiobooks.

A complete chapter addresses Remote Demos (e.g., via Zoom, WebEx, GoToMeeting and similar tools), an area that has become more and more important, but with less-than-desired results. The new chapter explores the challenges of Remote Demos and provides guidelines, best practices and some sage tips to increase the effectiveness and interactivity of these demonstrations.

An additional chapter presents Managing Evaluations (For Fun and Profit), offering excellent advice and specific guidance on when or when not to do POC’s and evaluations, how best to organize for success, and how to establish and receive value for POC’s or evaluations you run with customers – this last point has proven to be very valuable in Great Demo! Workshops, where participants have reported turning free evaluations into paid ones.


Great Demo! is available both in paperback and a variety of electronic formats, including Kindle, Amazon Audiobook, Nook and PDF. List price is $23.95 per copy, plus applicable tax and shipping, and the book can be purchased directly from The Second Derivative in electronic format (PDF) or online at in hardcopy, Kindle or Audiobook formats (US, Canada, UK, France, Germany, India, Italy, Spain, Japan, China) and in hard copy or Nook formats.

Look Me In the Eye

Julie Hansen
2021 Top Sales Book, Gold Medal Winner

Envision a virtual meeting that feels as if you’re sitting across from someone having a cup of coffee. Impossible? Not anymore.

Look Me In the Eye reveals how actors, television reporters, and digital influencers build personal relationships through the screen—and how to apply these same skills to your virtual meetings, video calls, or recordings!

Many relationships never progress past “you’re on mute.” Why? Essential qualities you may easily convey in person, like trust, empathy, and authenticity, get lost on video. Actor and virtual communications expert Julie Hansen shares eye-opening—and often counter-intuitive—techniques to adapt to the camera’s constraints and communicate with greater influence, credibility, and engagement.

Whether you’re a salesperson, a business leader, or an entrepreneur, this ground-breaking guide offers a year’s worth of unique and practical tips and exercises for creating a near in-person experience in a virtual or hybrid world.

For example, you’ll learn:
Scroll up and start connecting today!

To find out more about Great Demo!

and how we can improve the performance of your company, contact us today — one of our team will be more than happy to speak with you.


Storytelling isn’t an art, it’s a science — and we teach it. With poorly structured demos being one of the main reasons that sales fail, we’ll teach you how to keep your customers engaged so that your

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