Great Demo! Books

Great Demo! provides presales, sales and marketing staff with a method to dramatically increase success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers.

The distinctive “Do the Last Thing First” concept generates a “Wow!” response from customers.

The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation.

Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

Over 36,000 copies have been purchased to date, including over 3350 Audiobooks.  This means that about 5 new people are exposed to Great Demo! ideas every working day!

The book is available on in paperback, Kindle and Audiobook formats (U.S., UK, Canada, France, Germany, Netherlands, Austria, Belgium, Italy, Spain, Luxembourg, Brazil, Mexico, Singapore, Australia, Japan, China, India), in both hardcopy and Nook formats, or directly from us at The Second Derivative.

Contact us for discounts on volume purchases.

“If everyone just read and practiced chapter 1, the world would be a better place.”

– Guy Kawasaki, author and
​Entrepeneur’s Entrepeneur.

Check out Guy’s blog for more
​comments and ideas.

Second Edition

Great Demo! is in its second edition and was substantially updated to address new situations and best practices.

A complete chapter addresses Remote Demos (e.g., via Zoom, WebEx, GoToMeeting and similar tools), an area that has become more and more important, but with less-than-desired results. The new chapter explores the challenges of Remote Demos and provides guidelines, best practices and some sage tips to increase the effectiveness and interactivity of these demonstrations.

An additional chapter presents Managing Evaluations (For Fun and Profit), offering excellent advice and specific guidance on when or when not to do POC’s and evaluations, how best to organize for success, and how to establish and receive value for POC’s or evaluations you run with customers – this last point has proven to be very valuable in Great Demo! Workshops, where participants have reported turning free evaluations into paid ones.


Great Demo! is available both in paperback and a variety of electronic formats, including Kindle, Amazon Audiobook, Nook and PDF. List price is $23.95 per copy, plus applicable tax and shipping, and the book can be purchased directly from The Second Derivative in electronic format (PDF) or online at in hardcopy, Kindle or Audiobook formats (US, Canada, UK, France, Germany, India, Italy, Spain, Japan, China) and in hard copy or Nook formats.

Consider purchasing extra or additional copies:

  • Give a copy to a friend or colleague
  • Provide copies for the team at sales meetings or kick-off events
  • Reward valued employees

Volume Discounts

A discount schedule for volume purchases is available – Contact Us for more information.

Sample Great Demo! For Yourself

Amazon and BarnesAndNoble both provide the ability to explore the book first-hand, so that you can “try before you buy”.

Your Feedback and Questions…

“You cannot have a dialog with a book…”

While the book is a terrific tool by itself, it is rather challenging to engage in a conversation with an inanimate object. So, please Contact Us or communicate via our Great Demo! Blog to provide feedback, suggest changes, and discuss questions and specific challenges you face.